883Jia
Radio station in Singapore
- Singapore
Sister stations
First air date
883Jia is a Singaporean Chinese-language radio station owned by So Drama! Entertainment.[3] It plays Mandarin, Cantonese, Korean, Japanese and English music from the 1980s up to the 2020s. Featuring both Mandarin and English hits as it main songs list round the clock, it’s now bigger and better as the “upsized” 88.3Jia experience offers more of everything.
History
Plans for launching the then-unnamed Mandarin radio station was announced at the official launch of Power 98 in October 1994, aiming at the Mandarin-speaking majority of the servicemen.[4]
Also known as Power 88.3,[1] the radio station complements its English radio station Power 98. At launch it played contemporary music from the 1980s with some backtracking to the mid-to-late 1980s. [1] Like Power 98, it targets listeners aged 18 to 35 who are national servicemen.[1]
Test transmissions of Power 88.3 leading to its launch date were made between 8 am and 9 pm.[1]
883Jia relaunched in 2007 as Singapore's only bilingual station.
See also
References
- ^ a b c d e "Safra gets more Power with Chinese FM station". The Straits Times. 3 June 1995. Retrieved 27 January 2024.
- ^ "Now Radio Heart pumps it up to woo new listeners". The Straits Times. 2 January 1998. Retrieved 27 January 2024.
- ^ "SAFRA Radio is now So Drama! Entertainment". 4 July 2017.
- ^ "Safra launches radio station". The Straits Times. 2 November 1994. Retrieved 27 January 2024.
External links
- Official website
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