AdGear

AdGear is an online advertising technology company and the first official advertising technology provider for the Government of Canada.^[1] The privately owned company was founded in 2008 by Yves Poiré, Vlad Stesin and Bosko Milekic in Montreal, Canada. It currently operates offices in Montreal under Samsung.

History

In 2013 the company announced it would power ad delivery for LaPresse+, the tablet edition of Montreal-based newspaper La Presse.^[2] The French language's tablet app will replace the weekly print edition by the beginning of 2016.^[3]

AdGear also provides rich media ad serving for the tablet edition of the Toronto Star's tablet app Star Touch,^[4] which launched in September 2015. In September 2015, AdGear also became the first ever digital advertising technology provider for the Government of Canada.^[5]

In June 2016 AdGear was acquired by Samsung Electronics.^[6]

Product

AdGear offers a full-stack of real-time advertising products, such as a demand-side platform called AdGear Trader, a data management platform, an advertiser ad server and a publisher ad server.

References

^ Fraser, Jeff (22 September 2015). "Government of Canada names programmatic partner | Marketing Magazine". Marketingmag.ca. Retrieved 5 November 2015.
^ "AdGear Edition+ to Power La Presse+ Tablet Advertising – AdGear Blog". Adgear.com. 18 April 2013. Archived from the original on 23 September 2015. Retrieved 5 November 2015.
^ "Quebec's La Presse to scrap weekday print edition to focus on app". The Globe and Mail. 16 September 2015. Retrieved 5 November 2015.
^ "AdGear to power Star Touch, the Toronto Star's free tablet app – MONTREAL and TORONTO, Sept. 17, 2015" (Press release). Prnewswire.com. Retrieved 5 November 2015.
^ "Agency of Record, Standing Offers and Supply Arrangements for Advertising Services – GC Advertising". Tpsgc-pwgsc.gc.ca. 8 July 2015. Retrieved 5 November 2015.
^ "Montreal-based AdGear acquired by Samsung Electronics". BetaKit. Retrieved 7 June 2018.