Booty Pop
Booty Pop (Sweet Apparel LLC), is a private US company that mainly manufacturers padded underwear for women intended to give the wearer an appearance of curvy, lifted buttocks.[1]
The company, based in Boston, was founded in 2008 by Susan Bloomstone and Lisa Reisler. It was the subject of a The Wall Street Journal article about the market for undergarments of this nature.[2]
References
External links
- The Boston Globe http://www.boston.com/lifestyle/fashion/articles/2008/01/31/behind_the_scenes_at_bootypop/