Booty Pop

Booty Pop (Sweet Apparel LLC), is a private US company that mainly manufacturers padded underwear for women intended to give the wearer an appearance of curvy, lifted buttocks.[1]

The company, based in Boston, was founded in 2008 by Susan Bloomstone and Lisa Reisler. It was the subject of a The Wall Street Journal article about the market for undergarments of this nature.[2]

References

  1. ^ Joiner, Lottie (8 July 2011). "Booty Pop entrepreneurs turn niche idea into successful firm". USA Today. Retrieved 9 February 2012.
  2. ^ Dodes, Rachel. "Goodbye, Girdle: Curvy Stars Spark A Raid on Padded Panties". The Wall Street Journal. Retrieved 9 February 2012.

External links

  • The Boston Globe http://www.boston.com/lifestyle/fashion/articles/2008/01/31/behind_the_scenes_at_bootypop/