Bubble Tape

Type of Hubba Bubba bubble gum

Bubble Tape is a type of Hubba Bubba bubble gum produced by Wm. Wrigley Jr. Company, and introduced in 1988.[1][2] It experienced its greatest popularity in the early 1990s, due to its unique packaging and direct marketing to preteen children ("it's six feet of bubble gum - for you, not them"—"them" referring to parents or just adults in general).[3] At the peak of its popularity, over 1 million containers for Bubble Tape were being manufactured a week.[4]

Bubble Tape comes in a small, round, plastic container similar in size to a hockey puck. This contains six feet (1.8 m) of gum wrapped in a spiral. The container functions much like a tape dispenser, although the top half can be removed or broken off.

Flavors

Most flavors are those available from the regular Hubba Bubba chewing gum line:

  • Awesome Original
  • Sour Green Apple
  • Sour Watermelon
  • Sour Blue Raspberry
  • Cotton Candy
  • Strapping Strawberry
  • Juicy Fruit
  • Gushing Grape
  • Snappy Strawberry
  • Triple Treat (also titled 'Triple Mix') – A mix of strawberry, blueberry, and watermelon
  • Sugar Free Very Berry – A dentist-recommended version of Bubble Tape, a mix of grape and blue raspberry
  • Candy Cane – A seasonal flavor
  • Tangy Tropical
  • Cola Party
  • Groovy Watermelon

Also available in

  • Mega Roll – 10 feet (3.0 m) of Bubble Tape gum
  • King Size – 9 feet (2.7 m) of Bubble Tape gum

References

  1. ^ Savan, Leslie (2010). Temple University Press. Temple University Press. p. 256. ISBN 978-1439904909.
  2. ^ "Trade registration information for "Bubble Tape"". Trademarkia. Archived from the original on September 13, 2012. Retrieved April 6, 2012.
  3. ^ Winn, John. "Bubble Tape – Six Feet of Fun". Racket Magazine. Archived from the original on July 15, 2012. Retrieved December 1, 2011.
  4. ^ "Bubble Tape". NewPhase Development. Archived from the original on September 4, 2012. Retrieved April 6, 2012.

External links

  • Official website
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