Chocos

Breakfast cereal manufactured by Kellogg's

Chocos

Product type	Breakfast cereal
Owner	Kellogg Company
Country	India
Related brands	Chocapic
Markets	India
Website	kelloggs.in/chocos

Chocos is a breakfast cereal manufactured by Kellogg's and sold in certain European and Middle-Eastern countries as well as India.^[1] They are usually shaped in 'scoops'. The usual flavor that they come in is chocolate. There are a variety of flavors and shapes that they come in.^[2]^[3]

It is a hugely popular cereal in India.^[2] The mascot of Chocos in India was Chocos the Bear until 2005 when he was replaced by Coco the Monkey^{[citation needed]}, who is also the mascot of Cocoa Krispies.^[4]^{[failed verification]} In Europe, the mascot was substituted in 2009.

The cereal itself is similar to Chocapic. Often, Chocos is involved with promotional styles that utilizes various movie characters, such as Spiderman.^[5]

Varieties

Chocos mainly contains seven varieties - Moons and stars, Crunchy bites, duet, a normal choco flavour, Chhota Bheem Chhota Ladoo, Spider-Man Webs and Disney Frozen Magic Hearts. There are also more varieties like Spiderman web chocos across many countries. These are done for promotional activities. Many of these have been discontinued.

References

^ "Kellogg's to bring out Chocos 'Star Wars Episode III' pack" - Indian Television
^ ^a ^b "Kellogg’s launches kids’ engagement marketing campaign for Chocos" - Exchange 4 Media Archived 2011-09-29 at the Wayback Machine
^ "Kellogg Aims For A Bigger Bite Of Breakfast Cereal Market" - The Financial Express
^ "Kellogg's Chocos readies new interactive contest for kids" - Indian Television
^ "Kellogg's caught in `Spider mania' — Launches web-shaped cereals"- Hindu Business Line

External links

Official website
"Spanner in works" - Hindu Business Line^[usurped]

Kellanova

Divisions

Morningstar Farms

Products
and brands

Current

Cereals	All-Bran Apple Jacks Bran Buds Chocos Cocoa Krispies/Coco Pops Complete Wheat Bran Flakes Corn Flakes Corn Pops Country Store Cracklin' Oat Bran Crispix Crunchy Nut Froot Loops Frosted Flakes/Frosties Frosted Mini-Wheats Fruit 'n Fibre Honey Loops Just Right Krave Nutri-Grain Raisin Bran Raisin Wheats Rice Krispies Special K
Crackers	Carr's (US) Cheez-It Club Crackers
Other	Eggo Gardenburger Pop-Tarts Pringles Rice Krispies Treats Rxbar