Choice37 : Biography, Awards Wikipedia, the free encyclopedia

Choice37

Korean-American musician

Choice37
Birth name	Robin Cho
Born	Los Angeles, California, United States
Genres	K-pop, Hip hop, R&B
Occupation(s)	Record producer, songwriter, DJ
Labels	YG

Musical artist

Robin Cho,^[1] better known as Choice37, is a Korean-American record producer, songwriter, and DJ based in South Korea.^[2] He joined YG Entertainment as a producer in 2009,^[3] and has since produced songs for K-pop artists including Big Bang, Blackpink, G-Dragon, Ikon, Lee Hi, Treasure, Babymonster.^[4]^[5]^[6]^[7]^[8]

Biography

Choice37 was born and raised in Los Angeles, California, where he was a member of the hip hop group Longevity Crew. The group released one album, Everything Builds, in 2005.^[9] Choice37 also released one solo album, Diligence.^[10] In 2008 he moved to South Korea where he was introduced to YG Entertainment CEO Yang Hyun-suk by childhood friend and record producer Teddy Park. Choice37 soon began working for YG, and his song, "Butterfly," performed by G-Dragon, was released in 2009.^[2]

Awards

Year	Award	Category	Result	Ref.
2013	Rhythmer Awards	Producer of The Year	Won	^[2]

References

^ "#ZoukKL: Heatwave Launch Ft. Masta Wu & YG Entertainment's Choice37". Hype Malaysia. November 24, 2016. Retrieved December 28, 2018.
^ ^a ^b ^c "초이스37 – LA서부터 꿈 키운 힙합 키드, YG에서 꽃 피우다". Rhythmer (in Korean). April 1, 2013. Retrieved May 25, 2015.
^ "인플루언서의 시대 Vol.1(초이스37, 리아킴, 크러쉬, 포니)". W Korea (in Korean). October 30, 2017. Retrieved December 28, 2018.
^ "[INTERVIEW] BIGBANG speaks about last album 'MADE'". The Korea Times. December 13, 2016. Retrieved December 28, 2018.
^ "블랙핑크 "'마지막처럼', 여름에 듣기 좋은 신나는 노래"". No Cut News (in Korean). June 22, 2017. Retrieved December 28, 2018.
^ "The Making of G-Dragon's "Coup D'Etat"". Complex. September 10, 2013. Retrieved December 28, 2018.
^ "iKon 'Return' with New Album & 'Love Scenario' Single". Billboard. January 25, 2018. Retrieved 2018-12-28.
^ "이하이, 프로데뷔 카운트다운 '1, 2, 3, 4'". JoongAng Ilbo (in Korean). October 10, 2012. Retrieved December 28, 2018.
^ "Longevity Crew". Okayplayer. September 20, 2005. Archived from the original on July 8, 2019. Retrieved December 29, 2018.
^ "Choice37 Interview: Smooth Transitions and Choice Selects". Gumship. September 10, 2012. Archived from the original on April 26, 2013. Retrieved December 29, 2018.