College admissions in the United States

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Graduates from a high school in Connecticut in 2008

College admissions in the United States refers to the process of applying for entrance to institutions of higher education for undergraduate study at one of the nation's colleges or universities.[1][2] For those who intend to attend college immediately after high school, the college search usually begins in the eleventh grade[3] with most activity taking place during the twelfth grade. Applications to many schools are due in October or November of senior year for Early Decision or Early Action, or in December or January of their senior year for Regular Decision, though the timeline may vary depending on the universities, some having an earlier deadline due to the fact that the admissions process may weigh in more on transcripts. Students at top high schools may often begin the process during their tenth grade or earlier. There are considerable numbers of students who transfer from one college to another, as well as adults older than high school age who apply to college.

Millions of high school students apply to college each year, with approximately 4.23 million in the high school graduating age group in 2018–19 and an estimated 3.68 million high school graduates (3.33 million and 0.35 million coming from public and private schools respectively).[4] The number of high school graduates is projected to rise to 3.89 million in 2025–26 before falling to 3.71 million in 2027–28. From within this cohort, the number of first-time freshmen in post-secondary fall enrollment was 2.90 million in 2019, divided between 4-year colleges (1.29 million attending public institutions and 0.59 million attending private) and 2-year colleges (approximately 0.95 million public; 0.05 million private).[5] The number of first-time freshmen is expected to continue increasing, reaching 2.96 million in 2028, maintaining the demand for a college education.

Students can apply to multiple schools and file separate applications to each school. Recent developments such as electronic filing via the Common Application, now used by about 800 schools and handling 25 million applications, have facilitated an increase in the number of applications per student.[6][7] Around 80 percent of applications were submitted online in 2009.[8] About a quarter of applicants apply to seven or more schools, paying an average of $40 per application.[9] Most undergraduate institutions admit students to the entire college as "undeclared" undergraduates and not to a particular department or major, unlike many European universities and American graduate schools, although some undergraduate programs may require a separate application at some universities. As a general rule, admissions to two-year colleges or community colleges are more simple, often requiring only a high school transcript and in some cases, minimum test score.

Recent trends in college admissions include increased numbers of applications, increased interest by students in foreign countries in applying to American universities,[10] more students applying by an early method,[8] applications submitted by Internet-based methods including the Common Application and Coalition for College, increased use of consultants, guidebooks, and rankings, and increased use by colleges of waitlists.[8] These trends have made college admissions a very competitive process, and a stressful one for student, parents and college counselors alike, while colleges are competing for higher rankings, lower admission rates and higher yield rates to boost their prestige and desirability. Admission to U.S. colleges in the aggregate level has become more competitive, however, most colleges admit a majority of those who apply. The selectivity and extreme competition has been very focused in a handful of the most selective colleges.[6] Schools at the top 100 ranked U.S. News & World Report had an admit rate below 35% for freshmen[when?], totaling below 200,000 out of 2.90 million total freshmen in all post-secondary institutions.[citation needed]

Participants

High school art students in Minnesota

Students

Applying to colleges can be stressful. The outcome of the admission process may affect a student's life and career trajectory considerably. Entrance into top colleges is increasingly competitive,[11][12][13] and many students feel immense pressure during their high school years.[14]

Private and affluent public primary education, test-prep courses, 'enrichment' programmes, volunteer service projects, international travel, music lessons, sports activities – all the high-cost building blocks of the perfect college application – put crushing pressure on the upper middle class and their offspring.

— Yale professor William Deresiewicz, quoted in BBC News about his article in The New Republic, 2014[14]

Parents

The college applications process can be stressful for parents of teenagers, according to journalist Andrew Ferguson, since it exposes "our vanities, our social ambitions and class insecurities, and most profoundly our love and hopes for our children".[15]

High school counselors

Woman pointing to a Power Point presentation.
High school advisors can help parents understand aspects of the college admissions process.

Some high schools have one or more teachers experienced in offering counseling to college-bound students in their junior and senior years.[16] Parents often meet with the school counselor during the process together with the student.[17] Advisors recommend that students get to know their school counselor.[18] The counselor usually works in conjunction with the guidance department which assists students in planning their high school academic path.

School counselors are in contact with colleges year after year and can be helpful in suggesting suitable colleges for a student. Mamlet and VanDeVelde suggest that it is improper for an admissions counselor to tamper with a student's "authentic self".[19] According to their view, ideal counselors have experience with college admissions, meet regularly with college admissions officers, and belong to professional organizations.[20] Counselors do not complete interviews, write essays, or arrange college visits.[21] Most counselors have responsibility for helping many students and, as a result, it is difficult for them to provide individualized help to a particular student; one estimate was that the average ratio for all high schools of students to counselors was 460 to 1.[9] Only about a quarter of public high schools have a counselor devoted to college counseling issues full-time, while almost three-quarters of private schools have a dedicated college counselor.[9] Private school counselors tend to have substantially more contact with university admissions staff than public school counselors.[22]

Consultants

Fee-based consultants, some available entirely online,[23] can be hired to help a student gain admission, although there are some free programs to help underprivileged youth learn how to fill out applications, write essays, get ready for tests, and work on interviews.[24] Generally, when hiring a college admissions consultant, parents and students try to understand the consultant's philosophy, learn what services are provided, and whether any help will be offered regarding advice about financial aid or scholarships.[20] Consultants can help a student select schools to apply to, counsel them on test taking strategies, review scores, help with essay preparation (but not writing), review applications, conduct mock interviews, provide logistical planning, and collaborate with others such as athletic coaches.[25] Consultants try to keep a low profile; however, one admissions dean explained that she can "sniff out when there has been some adult involved in the process", and admissions personnel may detect varying quality regarding writing samples when one part of an application is polished, while other parts are less polished.[26][27] Assistance by consultants or other adults can go to extremes, particularly with hard-to-check variables such as the college essays; according to one view, plagiarism on admissions essays has been a "serious problem", particularly on applications to private universities and colleges.[28] Another risk in hiring a consultant is overpackaging: the applicant appears so smooth and perfect that admissions officers suspect the person is not real but a marketing creation.[29]

College admissions staff

Elite and other universities send admissions officers to high schools and college fairs to encourage high school students to apply. While the chance of admission to highly selective colleges is typically under 10%, increased numbers of applications helps maintain and improve colleges' rankings.

A typical admission staff at a college includes a dean or vice president for admission or enrollment management, middle-level managers or assistant directors, admission officers, and administrative support staff.[30] The chief enrollment management officer is sometimes the highest-paid position in the department, earning $121,000 on average in 2010, while admissions officers average only $35,000, according to one estimate.[30][31] Admissions officers tend to be in the 30-to-40 age demographic.[32] They are chosen for their experience in admissions, aptitude for statistics and data analysis, experience in administration and marketing and public relations.[30] They serve dual roles as counselors and recruiters, and do not see themselves as marketers or salespeople, according to one view.[31] They are evaluated on how well they "represent their college, manage their office, recruit staff members, and work with other administrators".[31] Michele Hernandez suggested there were basically two types of officers: a first group of personable, sharp, people-oriented go-getter types who were often recent college grads; a second group was somewhat out-of-touch "lifers" who often did not graduate from a highly selective college.[33] Officers are generally paid an annual salary, although there have been reports of some recruiters paid on the basis of how many students they bring to a college, such as recruiters working abroad to recruit foreign students to U.S. universities.[31]

Many colleges and universities work hard to market themselves, trying to attract the best students and maintain a reputation for academic quality. Colleges spent an average of $585 to recruit each applicant during the 2010 year.[9][30] There are efforts to make increased use of social media sites such as Facebook to promote their colleges.[34] Marketing brochures and other promotional mailings often arrive daily in the hope of persuading high school students to apply to a college. According to Joanne Levy-Prewitt, colleges send "view books" not because they intend to admit them, but "because they want multitudes of students to apply" to improve the college's selectivity and to make sure that they have as many well-qualified applicants as possible from whom to choose the strongest class.[35] Colleges get access to names and addresses after students give permission to them after taking the PSAT or SAT exams.[35]

Information sources

U.S. News & World Report compiles a directory of colleges and publishes rankings of them, although the rankings are controversial.[36] Other sources rank colleges according to various measures, sell guidebooks, and use their rankings as an entry into consulting services. College Board launched a website called BigFuture in 2012 with tools to assist in the admissions process.[37]

Planning

For those intending to enter college immediately after high school, the admissions process usually begins during a student's eleventh grade when a student meets with a guidance counselor, selects some colleges, and perhaps visits a few campuses. The summer before twelfth grade is a time when many applicants finalize application plans and perhaps begin writing essays. Further, they decide whether to apply by early or regular decision. International students may need to take tests showing English-language proficiency such as the TOEFL, IELTS, or PTE Academic.[38] The twelfth grade is when applications are submitted.

Selection of colleges

Rankings

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