Dijamant

45°23′21.5″N 20°25′18″E / 45.389306°N 20.42167°E / 45.389306; 20.42167

Dijamant

Official logo
Native name	Dijamant DOO
Company type	Private limited company
Industry	Consumer goods
Founded	1 July 1997; 26 years ago (1997-07-01) (Current form) 1938; 86 years ago (1938) (Historical)
Headquarters	Temišvarski drum 14, Zrenjanin , Serbia
Number of locations	Distribution centers: Zrenjanin, Vrbas, Belgrade, Cacak, Nis [1]
Area served	Serbia, Bosnia and Herzegovina, FYR Macedonia, Montenegro, Croatia.[2]
Key people	Vladimir Milović (director) Anastasia Cvetković Čučulis (director) Vladimir Antonić (director)
Products	Edible oil, Mayonnaise, Margarine, Ketchup[3]
Brands	Dobro jutro, Omegol, Dijamant način, Kikindski mlin [3]
Revenue	€206.75 million (2021)[4]
Net income	€19.24 million (2021)[4]
Total assets	€151.55 million (2021)[4]
Total equity	€79.03 million (2021)[4]
Owner	Fortenova Group (100%)
Number of employees	801 (2023) [5]
Subsidiaries	Kikindski mlin a.d.
Website	www.dijamant.rs

Dijamant (Serbian Cyrillic: Дијамант, lit. 'Diamond') is a Serbian edible oil manufacturing company headquartered in Zrenjanin. It is owned by the Fortenova Group.

History

The company was established in 1938 as Oil Factory "Beograd", based in Zrenjanin.^[6] Following World War II, in 1946, the company became a government-owned enterprise named "2. oktobar".^[6]

1974 A new bottling plant was built with a line for filling oil in PVC bottles.

In 2005, the Croatian conglomerate Agrokor Group became the majority shareholder of Dijamant.^[7] With the purchase, Agrokor came to own two large edible oil manufacturers, "Zvijezda d.d. Zagreb" in Croatia and "Dijamant a.d. Zrenjanin" in Serbia.^{[7][8][9][10]}

In 2021, by the decision of APR, the transfer of Agrokor's share in the Dijamant company to the Fortenova Group was registered, which made the Fortenova Group the only owner of the company with a 100% of share.

The decision to change the legal form of the company from a joint stock company to a limited liability company was made on August 23, 2021. year, and the decision was registered by the Decision of the APR on August 26, 2021. yr.^{[citation needed]}

About

Today, as a leading manufacturer in the edible oil industry, the company continuously invests in the improvement of products, as well as in the development of the production processes themselves, in accordance with the latest world trends in food technology.

Numerous domestic and international recognitions are proof of the leadership position that Dijamant has in the production of oils, vegetable fats and margarine.

The long-standing leadership position of the Dijamant brand in the categories of edible oil, mayonnaise, table and spreadable margarine was confirmed by the global agency Nielsen, based on data collected for the retail market, which declared Dijamant the number one brand in Serbia in 2021.

Through agricultural and food production and through their own retail network, they continuously provide consumers with fresh, healthy and domestic products of controlled origin and quality.

They are a significant factor in the agricultural sector, especially in the field of oilseed production, which implies the development of partnership relations with manufacturers, as well as logistical coverage for the purpose of purchase and safe storage of oilseed crops.

Dijamant is recognized by its partners and consumers as a socially responsible company, which pays great attention to issues of environmental protection and improving the quality of life in the community.

They are especially dedicated to the "Follow the Sunflower" projects, which is focused on the needs of people with Down syndrome and their inclusion in social processes, as well as "Young Pastry Chefs", which is dedicated to talented high school students.^[11]

Brands

• Edible oil

Edible refined sunflower oil, for decades was the main product of Dijamant. Products that are procedure from the refined oil obtained are the highest quality sunflower seeds from domestic arable land. Apart from sunflower oil, now under the brand Dijamant, we offered Mediterranean oil and palm oil for frying.^[12]

• Dobro jutro

First margarine for spreading, was produced in the domestic market, in the distant 1980, it was a Dobro Jutro, a favorite product of many generations of consumers. Over time, the Dobro Jutro grown in line of the spreading margarine which now make up Dobro Jutro Dairy, Diet Dobro Jutro, Dobro Jutro Light and Dobro Jutro with butter. The natural source of essential fatty acids and vitamins, and the absence of cholesterol and trans fatty acids constitute Dobro Jutro margarine, nutritious, highly valuable food.^[13]

• Mayonnaise

Not only the French should take the credit, for many generations of consumers that today enjoy the exquisite taste of their favorite mayonnaise, which is a welcome guest of salads and sandwiches. The company Dijamant is on the market a synonym for one of the earliest domestic producers of mayonnaise unique flavor, perfect texture and natural ingredients. Production of Dijamant mayonnaise started in 1988.Dijamant mayonnaise is produced using the traditional recipe of fresh egg yolk and no preservatives. The wide range includes delicatessen, salad and light mayonnaise, which are welcome guests in all salads, sandwiches, and celebration dining tables (celebration of the patron saint of the household – Slava).^[14]

• Omegol

Omegol oil and margarine are products rich in ALA omega-3 fatty acid, which contributes to the maintenance of normal blood cholesterol levels. They contain an optimal ratio of omega 3 and omega 6 fatty acids and are a natural source of vitamin E.^[15]

References

External links

• Official website