Do not buy Russian goods!

Ukrainian resistance campaign to boycott Russian commerce

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SubsidiariesBoycott Russian

"Do not buy Russian goods!" (Ukrainian: Не купуй російське!, romanized: Ne kupuy rosiyske!) or "Boycott Russian goods!" (Ukrainian: Бойкотуй російське!, romanized: Boykotuy rosiyske!) is a nonviolent resistance campaign to boycott Russian commerce in Ukraine. The protest started on 14 August 2013 as a reaction to a Russian Federation trade embargo against Ukraine. It was organized by Vidsich on social media.[1] The campaign expanded to mass distribution of leaflets, posters, and stickers in over 45 cities and towns. Having faded by the beginning of the Euromaidan demonstrations in November 2013, it was renewed on 2 March 2014, during the Crimean crisis and the Russo-Ukrainian War.


Activists urging boycott on 22 August 2013 in response to Russia's blockade of Ukrainian goods.

According to activists, the campaign began as a response to a series of economic wars launched by Russia against Ukraine, including the "Meat War", the "Cheese War", and the "Chocolate War".[1] On 14 August 2013, the Federal Customs Service of Russia listed all Ukrainian exporters as companies "at risk", resulting in a blockade of Ukrainian products imported to Russia.[2] A backup developed at customs involving hundreds of truckloads and railcars of Ukrainian goods.[3]


Flash mob in a Kyiv supermarket on 15 March 2014
Activists display a banner urging a boycott of Russian gasoline on 29 May 2014
Boycott campaign stickers used to write "ПТН X̆ЛО" (abbreviation of "Putin khuilo!") in Brovary. 22 June 2014

In Ukraine

On 22 August 2013, activists held a protest near the Presidential Administration of Ukraine.[4][5][6] The campaign continued with a mass distribution of leaflets, posters and stickers in more than 45 cities and towns in Ukraine.[7][8] Caricatures of Russian Matryoshka dolls have been used in the campaign.[9] The campaign began to decline with the beginning of Euromaidan.

On 2 March 2014, activists used social networks to announce the renewal of the boycott on any goods and services that benefit Russian companies. The intention was to keep Ukrainian money from going to Russia where it may be used to support the Russian military.[10] The boycott was launched in response to the Crimean crisis and the Russian military intervention in Ukraine.[11][12]

In March 2014, activists began organizing flash mobs in supermarkets to urge customers not to buy Russian goods[13][14][15] and to boycott Russian gas stations,[16][17][18][19] banks,[20] and concerts.[21] In April 2014, some movie theaters in Kyiv, Lviv, and Odessa began shunning Russian films.[22]

In summer of 2014, activists in Kyiv began organizing flash mobs[23] and actions[24] in Russian restaurants and coffeehouses.

In the end of August 2014 activists have started a campaign "Boycott Russian Films" against Russian movies and serials on Ukrainian media space.[25][26]

By April 2014, some Russian manufacturers changed their barcodes from Russian to Ukrainian.[27] Titled Boycott Invaders, an Android app was developed to identify products from Russia, including those disguising their origin.[9][10][28]

Andriy Dlihach, "Advanter Group" CEO, urged not to ban Russian products and to concentrate on buying Ukrainian ones instead.[29]

On August 19, 2015, activists of the "Vidsich" movement threatened to launch a campaign to boycott Nestlé. It happened during a rally near the corporation's office in Kyiv. The reason for the protest was a case of discrimination, according to activists, of a Ukrainian-speaking journalist who was not hired because of Nesquik's language requirements.[30][31] Activists also noted that Nestlé products manufactured in Russia are still sold in Ukraine.[32] In September, flash mobs "Russian Kills!" took place in Kyiv against such products.[33]

International spread

Beginning in March 2014, the boycott spread to Poland and Lithuania.[34]

Following the 2022 invasion of Ukraine, all the major Danish supermarkets stopped selling Russian goods.[35] In the United States, the states of New Hampshire and Ohio, where state governments control liquor sales, announced that they would remove Russian-made vodka from sale; similar measures were also called for in Virginia. The Canadian province of Ontario likewise ordered Russian-made products removed from its Liquor Control Board of Ontario stores, with similar measures enacted in Manitoba and Newfoundland and Labrador.[36]


Sales of Russian goods in Ukraine decreased by 35–50% in the spring of 2014.[37][38] In May 2014, Ukrainian supermarkets began to abandon the procurement of Russian goods. Delivery of goods from Russia fell by a third.[39]

In April 2014, it was reported that producers from Russian Federation are changing Russian barcodes with barcodes of other countries.[40] Moreover, there are revealed facts of illegal masking of Russian products in some Ukrainian supermarkets.[41][42][43]

From January to May 2014, according to Standard & Poor's ratings, banks with Russian capital in Ukraine lost more than 50% of deposits.[44]

According to comparison test of Russian TV series watching ratings in Ukraine for 2013 (sample by GfK) and for 2014 (sample by Nielsen), total ratings dropped by a third.[45]

As of mid of May 2014, it is known that Ukrainian supermarkets have started to massively abandon purchases of Russian goods. Supply amounts from Russian Federation decreased by a third.[46]

Public opinion

According to "Taylor Nelson Sofres" (TNS) Internet research in Ukraine, in March–April 2014 — 52% of Ukrainians are positive or "rather positive" about the boycott of Russian products. According to the survey, 39% of Ukrainians are involved in the boycott.[47] Further survey campaign revealed that from July to August 2014, support for the boycott increased from 52% to 57%, and participation in the boycott increased from 40% to 46% of the population.[48] According to data reported by TSN, in September 2014, 50% of Ukrainians had joined the boycott.[49]


The idea of a boycott was supported by Fozzy Group, a Ukrainian group of companies that owns and manages retail stores, but was not supported by Ukrainian representative offices of "Auchan Ukraine" and "Metro Cash and Carry" retail groups. The reason was explained as a part of their apolitical vision.[50]

Ukrainian and Russian-speaking blogger Danylo Vakhovskyi said that he is consciously using Russian internet services and will continue to do so, because it is a way to support "the creation of a favorable environment for entrepreneurship" in Russia. Vakhovskyi admitted that such usage was "not patriotic", but still considered his support of entrepreneurs as providing opportunities to change the world for the better.[51]

See also


  1. ^ a b У соцмережах українців закликають бойкотувати російські товари [Boycott of Russian goods]. The Ukrainian Week (in Ukrainian). 15 August 2013.
  2. ^ Danilova, Maria (15 August 2013). "Russia accused of trade war against Ukraine". Associated Press.
  3. ^ Росія оголосила Україні торговельну війну [Russian declares economic war against Ukraine]. Hromadske.TV (in Ukrainian). 15 August 2013. Archived from the original on 21 August 2013.
  4. ^ Януковича закликали не вважати Росію дружньою державою [Yanukovych]. Radio Liberty (in Ukrainian). 22 August 2013.
  5. ^ "Активісти оголосили бойкот товарам з РФ (video)" [Activists announce boycott of goods from Russian Federation]. 5 Kanal (in Ukrainian). 22 August 2013.
  6. ^ "На Банковій "відкривали очі на «братство" Росії (video)" [Opening eyes to Russia's "brotherliness"]. Ukrayinska Pravda (in Ukrainian). 22 August 2013.
  7. ^ Украинцев призывают отказаться от российских товаров [Ukrainians urged to boycott Russian goods]. Podrobnosti. Inter (in Russian). 12 September 2013.
  8. ^ "В Україні триває вулична агітація проти російських валянок і матрьошок (video)" [Campaign against Russian goods in Ukraine] (in Ukrainian). 26 September 2013.
  9. ^ a b Back, Alexandra (26 July 2014). "Ukraine in campaign to boycott Russian goods, restaurants, sex". The Sydney Morning Herald.
  10. ^ a b Hryshko, Lilia (4 April 2014). "Бойкот окупантів": Як українці ігнорують російські товари [Boycott of occupiers: How Ukrainians are snubbing Russian goods]. Deutsche Welle (in Ukrainian).
    • Rzheutska, Lilia. Украинцы бойкотируют российские товары [Ukrainians boycott Russian goods] (in Russian).
  11. ^ Бойкотуємо товари і бізнес окупантів! Не купуємо нічого російського! (in Ukrainian). Дамо відсіч зазіханням Росії на Україну. 2 March 2014
  12. ^ Українці захищаються від росіян бойкотом їх товарів on YouTube (in Ukrainian). ТСН. 1+1. 6 March 2014
  13. ^ "Флешмоби "Російське вбиває" набирають обертів (video)" [Flash mob]. Vidsich (in Ukrainian). 24 March 2014.
  14. ^ "Сьогодні у Чернівцях російські товари "вбивали" активістів – флешмоб у "Сільпо" та на заправці "Лукойл" (photo)" [Flash mob]. (in Ukrainian). 10 April 2014.
  15. ^ У Сумах також оголосили бойкот російським товарам [Boycott of Russian goods announced in Sumy]. Lviv Gazeta (in Ukrainian). 23 March 2014.
  16. ^ Как в Днепропетровске прошло бойкотирование российских заправок [Boycott of Russian gas]. 34 kanal (in Russian). 1 May 2014.
  17. ^ Активісти закликали не купувати російський бензин [Activists urge people not to buy Russian gas]. Radio Liberty (in Ukrainian). 17 April 2014.
  18. ^ Українці починають бойкотувати російські АЗС [Ukrainians begin to boycott Russian gas]. The Ukrainian Week (in Ukrainian). 25 April 2014.
  19. ^ Место убийства - российская АЗС [Russian gas]. ПІК (in Russian). 16 May 2014.
  20. ^ У Києві біля офісів російських банків українців закликають "не платити окупантам" [Campaign in Kyiv: "Don't pay occupiers"]. The Ukrainian Week (in Ukrainian). 24 April 2014.
  21. ^ Українці оголосили російським артистам бойкот [Ukrainians announce boycott of Russian artists]. ТСН. 1+1 (in Ukrainian). 3 June 2014.
  22. ^ Некоторые кинотеатры Киева, Львова и Одессы объявили бойкот российской кинопродукции (in Russian). ЦензорНЕТ. 11 April 2014
  23. ^ «Российское убивает»: в Киеве в российских кафе и ресторанах люди падают «замертво». ФОТОрепортаж (in Russian). ЦензорНЕТ. 25 July 2014
  24. ^ У Києві пікетували «російські» ресторани (in Ukrainian). Radio Liberty. 24 June 2014
  25. ^ «Не пустимо в хату російську вату» — театралізована акція під Держкіно (in Ukrainian). Radio Liberty. 4 September 2014
  26. ^ У Києві відбулася акція протесту проти російського кіно (in Ukrainian). УНН. 4 September 2014
  27. ^ Російська окупація українських товарів: як кокошник відрізнити від дівочого вінка (відео) [Russian occupation of Ukrainian goods]. Fakty. ICTV (in Ukrainian). 9 April 2014.
  28. ^ "Ukraine-Russie : le boycott 2.0". L'informaticien (in French). 3 April 2014.
  29. ^ Бойкот російських товарів: за і проти Archived 26 January 2016 at the Wayback Machine. Forbes. 1 April 2014
  30. ^ На канал Ахметова не взяли україномовну ведучу. depo. 14.08.2015
  31. ^ "На украинский канал не взяли ведущую, потому что она не говорит по-русски" (in Russian). Archived from the original on 19 April 2016.. Дуся. Телекритика. 13.08.2015
  32. ^ У Києві чоловік у масці кролика з автоматом протестував проти русифікації телепростору Archived 25 September 2015 at the Wayback Machine. zik. 19.08.2015
  33. ^ Nestle — спонсор русифікації України. Відсіч. 10.09.2015
  34. ^ "As leaders dither, citizens impose own sanctions on Russia". Reuters. 4 March 2014.
  35. ^ "Coop stopper med at købe varer fra Rusland | Seneste nyt". DR (in Danish). Retrieved 27 February 2022.
  36. ^ Paybarah, Azi (26 February 2022). "Putin's critics call for boycotts of Russian vodka". The New York Times. ISSN 0362-4331. Retrieved 27 February 2022.
  37. ^ Російські виробники маскують штрих-коди на своїх товарах, щоб надурити українців [Russian goods]. ТСН. 1+1 (in Ukrainian). 26 March 2014.
  38. ^ У середньому, продаж товарів з РФ впав на 35-50% [Import of goods from Russian Federation falls by 35-50%]. Ukraine Online (in Ukrainian). 18 May 2014. Archived from the original on 20 May 2014.
  39. ^ Бойкот российских товаров дал результат: поставки РФ упали на треть [Boycott of Russian goods has had an effect: Imports from Russia fall by a third]. (in Russian). 14 May 2014.
  40. ^ Російська окупація українських товарів: як кокошник відрізнити від дівочого вінка (відео) Archived 30 August 2018 at the Wayback Machine (in Ukrainian). Fakty. ICTV. 9 April 2014
  41. ^ В тернопільському «Новусі» дурять людей — російські товари маскують (фото) (in Ukrainian). Doba. 9 April 2014
  42. ^ Хто допомагає росіянам залазити в українські кишені? Archived 6 October 2014 at the Wayback Machine (in Ukrainian). «Hroshi» (1+1). Season 2014. Serie 15. 5 May 2014.
  43. ^ Економічний бойкот змушує калушан переглядати свої смаки (in Ukrainian). Vikna. 19 May 2014
  44. ^ Російські банки втратили більше 50% вкладів в Україні [Russian banks lose over 50% of deposits in Ukraine]. Ukrayinska Pravda (in Ukrainian). 14 July 2014.
  45. ^ Російські серіали: економічна зброя уповільненої дії (in Ukrainian). Forbes. 13 May 2014
  46. ^ Бойкот российских товаров дал результат: поставки РФ упали на треть (in Russian). facenews. 14 May 2014
  47. ^ Понад третина українців бойкотують російські товари (in Ukrainian). Ukrayinska Pravda. 15 May 2014
  48. ^ Опитування: серед українців зростає підтримка АТО і бойкоту російських товарів (in Ukrainian). Ukrayinska Pravda. 18 August 2014
  49. ^ Вже пів року українці бойкотують російські товари (in Ukrainian). TSN. 1+1. 20 September 2014
  50. ^ «Ашан» та «Метро» не підтримали бойкот російських товарів (in Ukrainian). 24 April 2014
  51. ^ Почему я не поддерживаю бойкот российских товаров и сервисов (in Russian). ain. 12 March 2014

External links

  • Дамо відсіч зазіханням Росії на Україну. Official page of campaign on Facebook.
  • Дамо відсіч зазіханням Росії на Україну!. Official page of campaign on
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