E-Junior

United Arab Emirates children's TV channel

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Television channel

e-junior HD
Programming
Country	United Arab Emirates
Broadcast area	Arab world
Headquarters	Dubai, UAE
Language(s)	Arabic English French
Picture format	576i (4:3 SDTV) 1080i (16:9 HDTV)
History
Launched	15 January 2001; 23 years ago (2001-01-15)
Links
Website	www.ejunior.ae

e-junior is the first UAE children TV channel created by e-Vision which is part of Etisalat the largest telecom operator in the Middle East. "e-junior" was launched in the year of 2001, it targets kids up to 14 years old. the channel content is a mix of educational, fun, adventurous and fantasy programmes.^[1]

"e-junior" is available on eLifeTV the IPTV service from Etisalat in the UAE, eLife channel number 333.

History

e-junior was launched on 15 January 2001 at 12:00 pm. The channel's launch coinciding with Humaid Rashid Sahoo cutting a cake during a children's carnival at the Magic Planet Golf Course at Deira City Centre.^[2]

New look

On 15 January 2009, e-junior got a new logo and branding to coincide with its 8th anniversary. It now has four mascots: Red, Blue, Orange, and Green each represent programming content type throughout the day. Red is for movies, Blue is for preschool shows, Orange is for live-action shows and Green is for animation shows.