ESOMAR

52°18′32″N 4°56′53″E / 52.309°N 4.948°E / 52.309; 4.948Websiteesomar.org

ESOMAR is a membership organization for market, social, opinion, and data analytics professionals and researchers that was founded in 1947.^[1]^[a] The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.^[2] ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.^[3]

History

ESOMAR was founded in 1947.^[1]^[a] In 1948 the first version of code of practice for members was published.^[4] In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007.^[3] From the revision in 2016 the title and content was changed to include data analytics.^[5]

Activities

ESOMAR produces information about market, opinion, and social research as well as data analytics.^[6]^[7] An annual multi-day congress is held in-person,^[8]^[9] except in 2020 and 2021 when it was held as a virtual "Insights Festival".^[10]^[11]

Research World is a online platform that publishes non-commercial, original content submissions about research and practical issues relevant to marketing and business.^[12] Until 2019, ESOMAR produced the Research World magazine bi-monthly, with publisher Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.^[13]

As the charity arm of ESOMAR, the ESOMAR Foundation helps non-profit organisations through research, supports market research education in developing countries and students from disadvantaged socio-economic backgrounds, and provide financial help to researchers in need.^[14]

Notes, references and sources

Notes

^ ^a ^b ^c ESOMAR itself claims a date of 1947 while there is an alternate claim the date is 1948, the date the ESOMAR guidance code was first published.^[1]

References

^ ^a ^b ^c ESOMAR & Raben (2019).
^ Corbin et al. (2018), pp. 171–172.
^ ^a ^b ICC (2019a).
^ Polonsky & Waller (2004), p. 72.
^ ICC (2019b).
^ Nilsson (2018), pp. iv, 49–51.
^ "The ICC/ESOMAR International Code". Retrieved 9 September 2023.
^ "ESOMAR Congress". Retrieved 11 September 2023.
^ "ESOMAR Congress 2022". Retrieved 11 September 2023.
^ "ESOMAR Insights Festival 2021". YouTube. Retrieved 11 September 2023.
^ "ESOMAR Insights Festival 2020". Retrieved 11 September 2023.
^ "Research World". Retrieved 10 September 2023.
^ Wiley (2019).
^ "ESOMAR Foundation". Retrieved 12 September 2023.

Corbin, Ruth M.; et al. (26 November 2018). Practical Guide to Comparative Advertising: Dare to Compare. Academic Press. ISBN 978-0128054710. OCLC 1078666387.
ESOMAR; Raben, Finn (2019). "About us". esomar.org. Archived from the original on 13 December 2019. Retrieved 13 December 2019.
ICC (2019a). "ICC/ESOMAR International Code on Market and Social Research". ICC. Archived from the original on 13 December 2019. Retrieved 13 December 2019.
ICC (2019b). "ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics". ICC. Archived from the original on 13 December 2019. Retrieved 13 December 2019.
Nilsson, Johan (2018). Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics (PhD). Linköping University. doi:10.3384/diss.diva-144816. ISBN 978-91-7685-360-3.
Polonsky, Michael J.; Waller, David S. (31 August 2004). Designing and Managing a Research Project: A Business Student's Guide (1 ed.). SAGE Publications, Inc. ISBN 978-0761922490. OCLC 982525073.
Wiley (2019). "Research World". Wiley. Archived from the original on 13 December 2019. Retrieved 13 December 2019.