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Edina Realty

Edina Realty
Founded1955
FounderEmma Rovick
Headquarters
Edina, Minnesota

Edina Realty Home Services, based in Edina, Minnesota, is a Berkshire Hathaway affiliate and a wholly owned subsidiary of HomeServices of America, Inc. Edina Realty is the largest real estate company in Minnesota by sales volume and transaction sides. In 2024, the company conducted nearly 18,000 real estate transactions and $7.4 billion in sales volume.

Edina Realty has nearly 60 real estate offices and 2,000+ realtors operating in Minnesota, western Wisconsin and southwest Florida. Edina Realty Home Services includes Edina Realty, Edina Realty Title, Prosperity Home Mortgage and Edina Realty Insurance.[1]

Background

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Edina Realty was established in 1955 by Emma Rovick[2].[3][4] The company's first real estate office was located at 50th and France Avenue in Edina, Minnesota.

The firm has acquired several real estate firms. During 2007 and 2008, Edina Realty acquired 17 real estate firms throughout the Midwest.[5] In 2022, Edina Realty expanded into South Dakota with the acquisition of Hegg Realtors headquartered in Sioux Falls.[6] In 2024, Edina Realty opened its first Florida office location[7] and later that year announced a merger with BHHS North Properties, further expanding its presence in western Wisconsin.[8]

Leadership

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Sharry Schmid, President, Edina Realty Home Services[9][10]

Joe Brown, Divisional Sales Leader, Prosperity Home Mortgage

Jim Young, President, Edina Realty Title [11]

Greg Mason, Chairman, Edina Realty Home Services [12]

Other company affiliates

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Prosperity Home Mortgage All first mortgage products are provided by Prosperity Home Mortgage, LLC. Not all mortgage products may be available in all areas. Not all borrowers will qualify. NMLS ID #75164 (For licensing information go to: NMLS Consumer Access at http://www.nmlsconsumeraccess.org/)

Edina Realty Title – 21 closing centers in Minnesota and western Wisconsin. Founded in 1986.

Edina Realty Insurance – Wholly owned comprehensive insurance provider for home, car and other belongings.

Edina Realty Foundation – A non-profit, private foundation supported through donated funds and volunteer time by Edina Realty sales associates, employees and Edina Realty Home Services. The foundation offers financial support to nonprofit organizations that work with the homeless or toward homelessness prevention. Since its inception in 1996, the Foundation has raised over $12 million.[13]

References

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  1. ^ "Edina Realty Fact Sheet".
  2. ^ "Emma Rovick -- Member of the Minnesota Real Estate Hall of Fame". Youtube.com. University of St. Thomas I Minnesota. Retrieved December 14, 2011.
  3. ^ "Meet Emma Rovick, who turned a struggling realty firm into the Twin Cities market leader". EdinaRealty.com. Retrieved February 28, 2025.
  4. ^ "Women's History Month: The Mother of Edina Realty - Emma Rovick". MNRealtor.com. Retrieved March 10, 2021.
  5. ^ StarTribune, Jan. 12, 2009
  6. ^ "Edina Realty enters South Dakota market with purchase of Hegg Realtors". Star Tribune. 11 January 2022.
  7. ^ "Edina Realty opens first Florida office to capitalize on Minnesotans who head south for winter". The Minnesota Star Tribune. Retrieved April 5, 2024.
  8. ^ "Onalaska's BHHS North Properties to Merge with Minnesota-based Edina Realty". Lacrosse Tribune. Retrieved July 11, 2024.
  9. ^ "Midwest market leader elevates brokerage head as CEO steps down". Retrieved July 8, 2025.
  10. ^ "Edina Realty Home Services names Sharry Schmid as new president, succeeding longtime leader Greg Mason". Minneapolis/St. Paul Business Journal. Retrieved July 8, 2025.
  11. ^ "Edina Realty Title Promotes Jim Young to President". EdinaRealty.com. Retrieved February 4, 2025.
  12. ^ "HomeServices of America Announces Leadership Transition for Edina Realty Home Services". EdinaRealty.com. Retrieved July 8, 2025.
  13. ^ "Foundation | Edina Realty". 18 October 2021.
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