Fancy Feast

Brand of cat food

Fancy Feast
A cat eating Fancy Feast
Product type	Cat food
Owner	Nestlé Purina PetCare
Introduced	1982
Markets	Worldwide
Previous owners	Friskies PetCare Company (1985–2001), Carnation Company (1982–1985)
Website	Fancy Feast

Fancy Feast is a brand of gourmet cat food from Nestlé Purina PetCare. Introduced by the Carnation Company in 1982, it was originally offered in seven flavors of wet food.^[1]

History

In 1982, Fancy Feast was introduced in 3-ounce cans of wet food in seven different varieties. It was the first "gourmet" cat food. In its original commercial, an announcer said, "Your cat give you that cold shoulder when you serve cold, leftover cat food? Watch it warm up to Fancy Feast". It also featured a white Persian cat that talked in her thoughts. It was sold along with Friskies and other pet foods in 1985 to Nestlé, and the merger became Friskies PetCare Company.

Controversy

After reports about slave labor emerged from news outlets and nongovernmental organizations related to Purina pet foods, Nestlé launched an internal investigation into the matter in December 2014. Their findings revealed that slave labor was present in their supply chain in Myanmar and Cambodia, where workers got trapped working on fishing vessels under inhumane conditions and for little to no pay. Nestlé pledged to publish yearly reports and to work with suppliers to achieve a positive difference on how they source their ingredients.^[2]

Slogans

"Fancy Feast, darling?" (1982)
"A moist and delicious meal in every can." (1982–1984)
"Good taste is easy to recognize." (1982–2005)^[3]^[4]^[5]
"Is it love, or is it Fancy Feast?" (2005–2008)
"The best ingredient is love." (2010–present)^[6]

Products

Collectible holiday ornaments

Fancy Feast annually releases a limited-edition ornament during the Christmas holiday. The first series ornament was released in 1984.^[7]

Current products

Wet

Classic Type

Chicken Feast
Cod, Sole and Shrimp Feast
Salmon and Shrimp Feast
Seafood Feast
Tender Beef and Liver Feast (formerly known as Beef and Liver Feast)
Tender Chicken and Liver Feast
Chopped Grill Feast
Ocean Whitefish and Tuna Feast
Savory Salmon Feast
Tender Beef and Chicken Feast
Tender Beef Feast
Turkey and Giblets Feast

Marinated Morsels

Beef Feast in Gravy
Tuna Feast in Gravy
Salmon Feast in Gravy
Turkey Feast in Gravy

Roasted

Roasted Chicken Feast
Roasted Turkey Feast

Flaked

Flaked Chicken and Tuna Feast
Flaked Salmon and Ocean Whitefish Feast
Flaked Tuna and Mackerel Feast
Flaked Fish and Shrimp Feast
Flaked Trout Feast
Flaked Tuna Feast

Chunky

Chunky Chicken Feast
Chunky Turkey Feast
Chunky Chopped Grill Feast

Exclusive to China

Select Tuna Chunks Feast
Select Tuna Meat Feast
Select Tuna Meat with Streaks of Crab Leg and Chicken Feast
Select Tuna Meat with Streaks of Crab Leg Feast
Select Tuna Meat with Small Whitebait Feast
Select Carp with Prawn Feast

References

^ Nestlé Purina PetCare (20 September 2016). "About Fancy Feast". Nestle Purina.
^ Martha Mendoza. "Nestlé admits slavery and coercion used in catching its seafood". The Associated Press. Retrieved April 30, 2021.
^ Nestlé Purina PetCare (1988). "1988 - Commercial - Fancy Feast Gourmet Cat Food - Good taste is easy to recognize". http://www.videoarcheology.com; YouTube. Retrieved October 19, 2014.
^ Nestlé Purina PetCare (1996). "1996 Fancy Feast Commercial". YouTube. Retrieved October 19, 2014.
^ Swartz, Eric. "Slogan & Jingle List". The Byline Group. Retrieved October 19, 2014.
^ Purina Fancy Feast (2013). "Fancy Feast Gourmet Cat Food TV Spot, 'Mornings'". iSpot.tv. Retrieved October 19, 2014. In this commercial, a woman wakes up to a purring cat that walks with her to the kitchen waiting to be fed Fancy Feast Mornings breakfast entrees cat food.
^ https://www.facebook.com/media/set/?set=a.251438744918870.65037.138004982928914&type=3 ^{[user-generated source]}

Wikimedia Commons has media related to Fancy Feast.

Nestlé

Divisions

Nestlé Purina PetCare Nestlé Waters Nestlé Wyeth Nutrition
Divested	BlueTriton Brands (Nestlé Waters North America)

Subsidiaries

Nestlé India (62.76%)
Nestlé Pakistan
Nestlé Canada
Nestlé Japan
Nestlé Malaysia
Nestlé Lanka

Joint ventures

Other assets

Hsu Fu Chi (60%)
L'Oréal (30.3%)
Osem (100%)
Yinlu Foods (60%)
Malher (100%)
Lactalis-Nestlé Fresh Products

Brands

Appliances	BabyNes Dolce Gusto Nespresso Special.T
Baby nutrition	BabyNes Bear Brand Cerelac Gerber Nido
Baking	Libby's Toll House cookies
Bottled water	Contrex Acqua Panna Perrier Princes Gate Pure Life S.Pellegrino Vittel
Cereals	Cheerios¹ Chocapic Cinnamon Toast Crunch Cookie Crisp¹ Corn Flakes Fitness Golden Grahams¹ Golden Nuggets Lion Cereal Lucky Charms¹ Milo Cereal Nesquik (cereal)^6,7 Trix¹ Shreddies⁷ Shredded Wheat⁷
Chocolate and desserts	Animal Bar Abuelita Aero Aero Biscuits After Eight Allen's Bar One Bertie Beetle Big Turk Blue Riband Black Magic Bono Breakaway Cailler Caramac Carlos V Cheekies Chokito Coffee Crisp Crisp Crunch¹² Drifter Fox's Garoto Goobers Kit Kat³ Kit Kats in Japan Kohler Life Savers¹⁴ Lion Mackintosh's Toffee Matchmakers Menier Chocolate Milkybar Milo Mirage Munchies Negresco Nestlé Milk Chocolate Passatempo Peppermint Crisp Perugina Polo Quality Street Red Ripperz Rolo³ Rowntree's Rowntree's Fruit Gums Rowntree's Fruit Pastilles Sin Parar Smarties⁴ Svitoch TEX Walnut Whip White Knight Yorkie Zvečevo
Coffee and beverages	Abuelita Alpine⁸ Acticor BabyNes Blue Bottle Coffee Boost Carnation^8,9 Caro Chameleon Cold-Brew Chuckie Coffee-Mate Dolce Gusto Huesitos Klim La Lechera Menier Milo cocoa Nescafé Nescafé Azera Nescafé Gold Nescau Nesfruta Nespresso Nesquik Nestea Ovaltine⁴ Ricoré Seattle's Best Coffee Starbucks ¹³ Supligen Sweet Leaf Zoégas
Dairy products	Alpine⁸ Bear Brand^10,11 Carnation^8,9 Coffee-Mate La Lechera Nesquik
Ice cream	D'Onofrio Drumstick¹⁵ Eskimo Pie¹⁵ Fab Frosty Paws¹⁵ Häagen-Dazs^2,15 Hjem-IS Ice Screamers Kit Kat¹⁵ Maxibon Mövenpick Parlour Savory Smarties
Prepared and packaged food and snacks	Buitoni California Pizza Kitchen DiGiorno Herta Hot Pockets Lean Cuisine Libby's Lean Pockets Maggi Stouffer's Thomy Tombstone Uncle Tobys Winiary Wagner Yinlu Foods
Purina PetCare	Alpo Bakers Complete Beggin' Strips Beneful Bonio Dog Chow Fancy Feast Felix Friskies Frosty Paws ONE Winalot
Uncle Tobys	Cheerios¹ PLUS Weeties
Former brands and subsidiaries	Alcon Alfasigma Arrowhead Butterfinger Baby Ruth Chocolate Surpresa Deer Park Dreyer's¹⁵ Enviga Gale's Galderma Laboratories Cetaphil Epiduo Restylane Hoadley's Ice Mountain Jenny Craig Ozarka Peter's Chocolate Poland Spring Polly Waffle PowerBar Powwow Water Rowntree Mackintosh Violet Crumble Wonder Ball Zephyrhills

People

¹ Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. ² Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. ³ U.S. production rights owned by The Hershey Company. ⁴ U.S. rights and production owned by the Smarties Candy Company with a different product. ⁵ U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. ⁶ Produced by Cereal Partners, branded as Nestlé. ⁷ Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. ⁸ Philippine production rights owned by Alaska Milk Corporation. ⁹ Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. ¹⁰ Used only in Indonesia, Thailand, and Cambodia. ¹¹ Used only in the Philippines. ¹² U.S. production rights owned by the Ferrara Candy Company. ¹³ NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. ¹⁴ Brand owned by Mars, sold by Nestlé in Canada. ¹⁵ Produced by Froneri in the U.S. since 2020.