Fujiya : Mascot, 2007 ingredients scandal Wikipedia, the free encyclopedia

Fujiya

Japanese confectionery store chain

Kensuke Yamada [jp]^[1] (Chairman)
Nobuyuki Kawamura [jp] (President)

OwnerYamazaki Baking
Bandai Namco Holdings (1.93%)

Fujiya Co. Ltd. (株式会社不二家, Kabushiki Gaisha Fujiya) (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.^[2]

Fujiya is credited with introducing the Christmas cake to Japan.^[3]

In 2016, the company opened its first store outside Japan in Taipei, Taiwan.^[4]

Mascot

Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips.^[2] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.^[5]

2007 ingredients scandal

In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.^[5]

References

^ "取締役・監査役". Retrieved 2024-01-07.
^ ^a ^b "Wait, don't eat that: candy scandal stuns Japan". International Herald Tribune. 2007-10-31. Archived from the original on 2007-10-31. Retrieved 2008-12-29.
^ "The Strawberry On Top – The Rise of Japan's Famous Christmas Cake". Arigato Travel. 2020-12-15. Retrieved 2022-01-14.
^ "FUJIYA不二家洋菓子專賣店登台 12/31開幕". ETtoday. 2016-12-27. Retrieved 2020-04-03.
^ ^a ^b "Comm-oddities: Japanese bakery head quits over use of expired milk, eggs". CBC News. 2007-01-15. Archived from the original on 2008-02-03. Retrieved 2008-12-29.