Heartland Mall

Shopping mall in Hougang Street , Singapore

1°21′34.35″N 103°53′06.58″E / 1.3595417°N 103.8851611°E / 1.3595417; 103.8851611Opening date1984; 40 years ago (1984)OwnerHousing and Development Board^[1]No. of floors4Public transit access NE13 Kovan

Heartland Mall (Chinese: 心邻坊) is a shopping mall in Singapore. A relatively small shopping mall in comparison with other malls, it serves the neighbourhood of Kovan. It consists of four floors without a basement, and the fourth level occupied only by tuition centres. The mall is situated in an area known as Kovan City (Chinese: 高文城) which used to be Hougang Town Centre, but the town centre was shifted to Hougang Central when neighbourhoods sprung up further north.

History

The mall was initially the largest Oriental Emporium outlet in Singapore. In 2001, the assets of The Emporium Group was taken over by Heartland Retail Group and the outlet was renamed the Heartland Mall.^[2]

In 2012, Guthrie GTS fully took over Heartland Retail Group which it already owned 50% of the group, leading to Heartland Mall being transferred to Guthrie GTS.^[3]

In 2015, Alpha Investment Partners, part of Keppel Capital and sponsored by Keppel Group, bought the lower three levels of Heartland Mall from Guthrie GTS. In 2016, Alpha sold them to Master Contract Services, a Singapore-based group in the property and construction businesses.^[4]

Shops

Notable shops in Heartland Mall include Popular,^[4] Old Chang Kee, Japan Home,^[4] PrimaDeli, Toast Box, Saizeriya, Ya Kun Kaya Toast, Burger King, Mos Burger, Suki-ya, Watsons and Sakae Sushi. The majority of the first floor is occupied by Cold Storage, a local supermarket chain.^[5]

References

^ "Heartland Mall - Search by Projects - Singapore Property". Homecrawler. Archived from the original on 20 January 2008. Retrieved 17 January 2008.
^ Teo, Pau Lin (7 March 2001). "It's goodbye Oriental, and hello Heartland". The Straits Times. Singapore.
^ "Guthrie acquires remaining stake in Heartland - BT Invest". 22 April 2012. Archived from the original on 22 April 2012. Retrieved 26 August 2022.
^ ^a ^b ^c "3 Heartland Mall levels, 2 Havelock II units sold". www.businesstimes.com.sg. Retrieved 26 August 2022.
^ "Heartland Mall : KSDB Search in Singapore". KSDB. Archived from the original on 10 January 2008. Retrieved 17 January 2008.