InsideView
Business-to-business (B2B) data and intelligence platform
 | |
| Company type | Private |
|---|---|
| Industry | Software as a service |
| Founded | 2005 |
| Headquarters | San Francisco, California |
Key people | CEO Umberto Milletti |
| Products | B2B Data and Intelligence |
| Revenue | $30.5 million [citation needed] |
Number of employees | 275 [1] |
| Parent | Demandbase |
| Website | http://www.insideview.com |
InsideView is a software as a service (SaaS) company that gathers insights and relationships to provide analytics on marketing to customers. Founded in 2005, InsideView is mainly used by marketing, sales, and operations teams in identifying and gathering information on customers and prospects.[2] In April 2021, the company was acquired by Demandbase, Inc.[3]
History
InsideView was founded in 2005 by Umberto Milletti, a former executive and co-founder at DigitalThink, an early web-based corporate training company. In November 2007, the company acquired competitor TrueAdvantage.[4] After the acquisition, InsideView moved all TrueAdvantage customers over to its platform.[5]
InsideView's core product is a business-to-business (B2B) data and intelligence platform. It facilitates marketing, sales, and operations specialists target key accounts. InsideView products are available as stand-alone web applications as well as integrated with CRM systems like Microsoft Dynamics 365, NetSuite, Oracle CRM, Salesforce.com, SAP CEC CRM (C4C), SugarCRM and Marketing Automation systems including Marketo.[6]
On October 21, 2013, InsideView announced that it had entered into a strategic OEM agreement with Microsoft whereby InsideView was integrated into Microsoft Dynamics CRM Online. Through the agreement, InsideView was available to all users of Microsoft Dynamics CRM Online, and was known as Insights, powered by InsideView. That agreement ended in 2020 and Microsoft Dynamics customers now buy InsideView Insights directly from InsideView.
The company was named on the CRM Watchlist in 2017.[7]
In May, 2021, InsideView became part of Demandbase, Inc.
Competition
InsideView's competitors include services such as Dun & Bradstreet/Avention and ZoomInfo.[8]
References
- ^ "InsideView profile", Craft, retrieved 25 April 2019
- ^ Wortham, Jenna (January 15, 2009), "InsideView, Web Crawler for Business, Raises $6.5 Million", The New York Times, retrieved 2011-01-21
- ^ Demandbase Signs Definitive Agreement to Acquire InsideView
- ^ "InsideView acquires TrueAdvantage, to boost online market intelligence", VentureBeat, retrieved 2011-01-21
- ^ Mitra, Sramana (February 29, 2008), "The Coming Death Of Indian Outsourcing", Forbes, retrieved 2011-01-21
- ^ Rao, Leena (2011-03-24). "InsideView Raises $12M To Give Businesses Social Sales Intelligence". TechCrunch. Retrieved 2023-05-03.
- ^ Greenberg, Paul. "And the winners of the 2017 CRM Watchlist are... | ZDNet". ZDNet. Retrieved 2017-04-17.
- ^ G2 Crowd. InsideView Alternatives and Competitors Page accessed June 21, 2019
Further reading
- InsideView Disrupts Legacy Business Info Publishers Like Hoover's. November 19, 2009
- InsideView Secures $7.4 Million in Series A Funding. American Venture Magazine. June 5, 2007. Archived October 14, 2007.
- "What Recession? Sales Startup InsideView Banks $6.5M in New Funding", EWeek, retrieved 2011-01-21
- InsideView acquires TrueAdv. VentureBeat. November 26, 2007.
- InsideView Strengthens Integration With SAP Hybris’s Sales Cloud. March 16, 2017
- The 6 Sales Tools You Need to Crush Sales in 2017. December 31, 2016
- Is your data ready for ABM?. December 7, 2016
