InvestedIn

Crowdfunding website

InvestedIn

Type of site	Crowd funding
Available in	English
Headquarters	Santa Monica , United States
URL	investedin.com
Commercial	Yes
Launched	2010; 14 years ago (2010)

InvestedIn is a crowd funding website for fund raising projects and charity events such as walkathons and celebrity cause-based campaigns. InvestedIn is also a technology provider offering a white label crowdfunding platform for commercial and non-profit use.

History

InvestedIn was founded in 2010 by Alon Goren and Yadid Ramot. The company launched the service at the DEMO conference^[1] Founder Alon Goren used crowdfunding on stage to help sponsor their trip to the conference. InvestedIn raised $45,000 after being accepted to the AmplifyLA accelerator program.^[2]

Model

One of a number of fundraising platforms dubbed "crowd funding," the consumer facing website from InvestedIn allows anyone anywhere in the world to create a fundraising project. Unlike other crowdfunding websites, such as Kickstarter, InvestedIn doesn't limit the kinds of project they accept, allowing the community to decide which projects they like by voting with their dollars. Project creators also have additional flexibility in being able to choose from two campaign types, "tipping point" campaigns where they set a goal and only receive funds when their project meets or exceeds that goal, and "deadline" campaigns where they set a date and try to raise as much money as they can during a limited time frame. Funds are collected via credit card payment through a merchant processor.

InvestedIn takes 3% of any funds raised after a project becomes successful.^[3] The merchant processing provider used by InvestedIn also charges a percentage of 3-4% depending on the type of card used.^[4]

White Label Crowdfunding Platform

In addition to operating a crowd funding website InvestedIn also offers a technology solution to companies interested in operating their own crowdfunding website.^[5] Based on a client's needs, InvestedIn will customize their existing code and build new features based on client specifications and needs giving them a unique platform of their own.^[6] Numerous companies and non-profits have engaged InvestedIn to power their websites, including BoostFunder^[7] and BizWorld.^[8]

The company is also working with multiple companies that are getting ready to open crowdfunding portals for equity under the JOBS Act.^[9]

Accolades and news coverage

Covered in The Wall Street Journal for work in niche crowdfunding.^[10] Also covered in The Pacific Coast Business Times.^[11]

Awarded "Best Marketplace Platform Funding Award" March 2012 by the Los Angeles Venture Association.^[12]

References

^ Cutler, Kim-Mai (March 22, 2010). "DEMO: Invested.in helps entrepreneurs turn social capital into real funding". Venture Beat.
^ "Startup Accelerator Amplify Announces 5 New Portfolio Companies and Unique Mentor Curriculum". PRWeb. January 17, 2012.
^ "How much does Invested.in charge?". Retrieved July 13, 2012.
^ "What about the transaction fees?". Retrieved July 13, 2012.
^ "Invested.in Looks To License Technology Platform". SoCal Tech. November 15, 2010.
^ "White Label Crowdfunding Platform from InvestedIn". Retrieved July 13, 2012.
^ Carney, Michael (July 26, 2012). "Adam Draper and Invested.in Unveil Startup Crowdfunding Platform, Boost Funder". Pando Daily.
^ "Invested.in Powers Business Education Fundraising Site". SoCal Tech. July 29, 2010.
^ "Equity and the JOBS Act". Retrieved July 13, 2012.
^ Carney, Michael (July 26, 2012). "Looking to Turn a Profit— One Good Cause at a Time". Pando Daily.
^ Nellis, Stephen (April 29, 2011). "Strength in Numbers:Thousand Oaks firm taps crowds". Pacific Coast Business Times.
^ Luzar, Charles (March 14, 2013). "Investedin Wins "Best Marketplace Platform" Award From Los Angeles Venture Association (LAVA)". Crowdfund Insider.