Jacques Bouchard

Canadian marketing executive

Jacques Bouchard
Born	(1930-08-29)August 29, 1930 Montreal, Quebec
Died	May 29, 2006(2006-05-29) (aged 75)
Known for	Founder of one of the largest Francophone advertising agencies in Canada
Awards	Order of Canada National Order of Quebec

Jacques Bouchard, CM CQ (August 29, 1930 – May 29, 2006) was a Canadian advertising executive and author. He was one of the founders of Quebec's first French creative advertising agency, BCP, and a pioneer in French-language advertising.

He is mostly known for having written Les 36 cordes sensibles des Québécois, a book where he identifies thirty-six cultural traits of the Québécois which may be used in advertisement. He also co-founded advertising agency BCP in 1959, from which he retired in 1984 after passing on presidency to Yves Gougoux.^[1]

In 1999, he was made a Member of the Order of Canada.^[2] In 2002, he was made a Knight (Chevalier) of the National Order of Quebec.^[3]

Bouchard died of cancer on May 29, 2006. Following his death, his wife Caroline Bouchard established the Foundation Jacques-Bouchard, which assists severely ill patients spend their last days at home.^[4]

References

^ Kucharsky, Danny (17 July 2006). "Remembering Jacques". Marketing Magazine. Archived from the original on 23 November 2013. Retrieved 29 August 2023.
^ Order of Canada citation
^ "Citation". National Order of Quebec (in French).
^ "Who was Jacques Bouchard". Foundation Jacques-Bouchard. Retrieved December 16, 2016.