KBRG

Radio station in San Jose, California
37°6′40″N 121°50′34″W / 37.11111°N 121.84278°W / 37.11111; -121.84278LinksWebcastListen LiveWebsiteAmor 100.3

KBRG (100.3 FM Amor 100.3) is a commercial radio station licensed to San Jose, California, with a Spanish AC radio format. The station is owned by TelevisaUnivision. Its studios are located at 1940 Zanker Road in San Jose,[1][2] and the transmitter is on Loma Prieta Peak on the Santa Clara/Santa Cruz County line.

History

KEEN-FM and KBAY

KEEN-FM came to air March 4, 1963, after rushing to meet FCC deadlines and fix issues with its problematic transmitter.[3] It was owned by United Broadcasting as the FM counterpart to KEEN AM 1370, but it offered easy listening music instead of KEEN's characteristic country format.[4]

In 1967, KEEN-FM became KBAY, an easy listening station that remained as such for decades. In the early 1980s, it moved toward a soft adult contemporary sound.

KBRG comes to 100.3

In 1997, the Snell family, owners of United Broadcasting, sold their holdings. The buyer for KBAY was American Radio Systems. American Radio Systems immediately swapped with EXCL Communications, a subsidiary of Latin Communications Group. EXCL traded the Fremont-based KBRG facility at 104.9, an FM station in Portland, $2 million in cash and 150,000 shares of Latin Communications Group stock for the KBAY facility and Sacramento's KSSJ.[5] ARS kept the KBAY call letters and format, which became part of a three-way station swap on December 31, 1997. KBAY moved from 100.3 to Gilroy 94.5, the former KUFX, while KUFX briefly moved to 104.9 before changing again in 1998.

KBRG history

KBRG began as an English-language station, debuting in 1964 on 105.3 (now KITS) carrying a stereo classics format under the name "K-Bridge."

KBRG was the Bay Area's first Spanish-language FM station as Caballero Spanish Radio. In December 1983, it moved to 104.9 (now KXSC) before being part of the ARS/EXCL swap on December 31, 1997.

From 1968 through 1971, KBRG broadcast Oakland Athletics games, with Víctor Manuel Torres at the mike.

In 1989, EXCL Communications purchased KBRG (previously on 104.9) from Radio America, Inc. EXCL brought the Radio Romántica Spanish AC format to 100.3 after moving from 104.9. During the 1990s, EXCL adapted the Radio Romántica format to several western Hispanic radio markets. After EXCL was acquired by Entravision in 2000, Entravision began to phase out the format. KBRG was the last station using the Radio Romántica format after Univision purchased KBRG from Entravision on January 1, 2006 and switched it to Spanish Adult Hits under the name Recuerdo 100.3.

On February 6, 2018, Univision dropped the "Más Variedad" Spanish Adult Hits format and switched it to Spanish AC as Amor 100.3. Although the music and radio shows are syndicated and heard from KOMR in Phoenix and KRDA in Fresno simultaneously, which also carries the Amor format. The “Amor” stations are similar to KLVE in Los Angeles which is one of the most listened Spanish language radio stations in the United States.

In March 2019, Univision placed all their stations into their new Uforia Audio Network, The station joined Uforia on March 15.

HD radio

KBRG Broadcasts in HD[6] and has the following stations:

  • HD1 Amor 100.3
  • HD2 Same as HD1

References

  1. ^ Univision moves Bay Area studio to San Jose Broadcasting & Cable. Retrieved on August 19, 2017.
  2. ^ Univision 14 will move SF headquarters to San Jose Media Moves. Retrieved on August 19, 2017
  3. ^ Foster, Bob (December 6, 1962). "TV Screenings". The Times. Retrieved August 11, 2019.
  4. ^ Newton, Dwight (July 17, 1963). "New Sounds From KEEN". San Francisco Examiner. Retrieved August 11, 2019.
  5. ^ "In Brief" (PDF). Broadcasting & Cable. April 21, 1997. p. 88. Retrieved August 11, 2019.
  6. ^ "HD Radio station guide for San Francisco, CA". Archived from the original on 2016-09-16. Retrieved 2016-09-04. HD Radio Guide for San Francisco

External links

  • KBRG in the FCC FM station database
  • KBRG in Nielsen Audio's FM station database
  • List of "Superpower" Grandfathered FM radio stations
  • A different way of looking at superpower FM
  • FCC History Cards for KBRG
  • v
  • t
  • e
Radio stations in San Jose, California and the South Bay
By AM frequency
By FM frequency
LPFM
  • 92.7
Translators
NOAA Weather Radio
frequencyDigital radio
by frequency & subchannel
By call signDefunct
Radio stations in the San Francisco Bay Area
San Francisco
San Jose
Santa Rosa
Other nearby regions
Fresno
Modesto
Monterey-Salinas-Santa Cruz
Stockton
See also
List of radio stations in California

Notes
1. Audio for TV channel 6 (KBKF-LD/K-LOVE)
  • v
  • t
  • e
Spanish-language radio stations in the state of California
Stations
Defunct
See also
adult contemporary
classic hits
college
country
news/talk
NPR
oldies
religious
rock
sports
top 40
urban
other radio stations in California
See also
Classical
Jazz
Religious
Spanish
Smooth Jazz
Other
  • v
  • t
  • e
Corporate directors
  • Wade Davis
U.S. television networks
Broadcast
Cable
Mexican television networks
  • Las Estrellas
  • Canal 5
  • Nu9ve
  • TUDN
  • Foro (operated by Tritón Comunicaciones)
International networks
Uforia Audio Network
Stations
Radio networks
Univision Television Group
Univision owned and/or
operated stations
UniMás owned and/or
operated stations
True Crime Network,
Twist and/or Ion Mystery
affiliated stations
Other television stations
Studios
Univision Online
Other holdings
Defunct/former assets