Latina Televisión
Peruvian free-to-air television network
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Television channel
 | |
| Type | Free-to-air |
|---|---|
| Country | Peru |
| Ownership | |
| Owner | Grupo Enfoca |
| Key people | Cayetana Aljovín, President |
| History | |
| Founded | 1982 |
| Launched | 23 January 1983 (1983-01-23) |
| Founder | Eduardo Cavero |
| Former names | Frecuencia 2 (1983-1993) Frecuencia Latina (1993-2014) |
| Links | |
| Website | www |
| Availability | |
| Terrestrial | |
| Analog VHF | Channel 2 (Lima, listings may vary) |
| Digital VHF | Channel 2.1 (Lima, listings may vary) |
Latina Televisión, better known as Latina, is a Peruvian commercial over-the-air television network.[1][2]
It is the third commercial channel to sign on. In 2005, it was the fourth most-viewed channel according to CPI,[3] whereas in 2008 it achieved third place according to Kantar Ibope Media.[4] The station's headquarters are located at San Felipe Avenue, in the district of Jesús María, Lima. Its owner is Grupo Enfoca.
History
In 1982, Compañía Latinoamericana de Radiodifusión S.A., made up of Bernardo Batievsky (advertiser and filmmaker), brothers Samuel and Mendel Winter (owners of chocolate company Procacao S.A) and Baruch Ivcher (owner of mattress company Paraíso del Perú S.A), reacquired the license that was revoked to Tele 2. After conducting test broadcasts for four hours a day[5] on January 23, 1983, the channel is launched again under the name Frecuencia 2 in a small house in the district of Miraflores in Lima. The inaugural ceremony was beaded by the then-president of Peru Fernando Belaúnde Terry.
A terrorist attack conducted by members of the Maoist group Shining Path damaged the station's building in 1992.
The network was known as Frecuencia Latina (English: Latin Frequency) until November 2014.[6]
In 2018, Latina announced that it had secured the 2022 FIFA World Cup broadcasting rights for Peru, intending to show all matches on the free-to-air network.[7] In 2022, Latina faced criticism for not broadcasting some of the 64 matches of the tournament.[8]
References
- ^ "Latina TV respondió a las críticas por transmisión incompleta de partidos del Mundial Qatar 2022" (in Spanish). infobae.com. 21 November 2022.
- ^ Fierro, Giuliana (26 November 2015). "Latina-Panamericana tendrá 36% del mercado publicitario en TV". El Comercio (in Spanish). elcomercio.pe.
- ^ AUDIENCIA TELEVISIVA SEGÚN ZONAS INTERIOR DEL PERÚ URBANO (PDF). CPI.
- ^ Vivas Sabroso, Fernando (2011). En vivo y en directo : una historia de la televisión peruana. Universidad de Lima. p. 682. ISBN 978-9972-45-424-0. OCLC 1250648431. Retrieved 4 January 2022.
- ^ "Mirador" (PDF). El Comercio. 6 January 1983. p. C-3. Retrieved 19 June 2023.
- ^ "Frecuencia Latina cambia de nombre, logotipo y eslogan" [Frecuencia Latina changes its name, logo and slogan]. La República (in Spanish). 2014-11-30. Archived from the original on 2015-11-25. Retrieved 2023-10-17.
- ^ "¡Latina obtiene los derechos del Mundial Qatar 2022!" [Latina gets the rights to the Qatar 2022 World Cup!] (Press release) (in Spanish). Latina Televisión. 2018-06-06. Archived from the original on 2023-10-17. Retrieved 2023-10-17.
- ^ "Coki Gonzáles ENCARA a hincha por criticar a Latina tras no cubrir todo el Mundial y culpa a ¿selección?" [Coki Gonzales FACES Fan for Criticizing Latina After Not Covering the Entire World Cup and Blames National Team?]. El Popular (in Spanish). Grupo La República Publicaciones S.A. 2022-11-23. Archived from the original on 2023-04-21. Retrieved 2023-10-17.
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Television in Peru- TV Perú
- IPe
- TV Peru Noticias
- Nacional TV
- CongresoTV
- ATV
- Global
- La Tele
- ATV Sur
- ATV Norte
- ATV+
- América
- Canal N
- Movistar Deportes
- Movistar Plus
- Gol Peru
- Latina
- Willax
- RBC Televisión
- USMP TV
- Bethel Televisión
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