List of airline liveries and logos

How air carriers brand themslves and paint aircraft
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The aircraft liveries and country, logos and airlines are used to provide a distinctive branding for corporates to support commercial gains. Often, symbols of national identity are also integrated to get accepted in an international market.[1] Liveries and logos are listed alphabetically by type of symbolism.

National flag, symbols, or elements of them

Sukhoi Superjet 100 of Aeroflot displaying the Russian flag on its tail
Rising sun with red shadow on an Air India Boeing 777 (older livery)

A

Maltese Cross on an Air Malta Airbus A319
Brazilian flag on an Airbus A330 of Azul (non-standard livery for the airline)

B

Balaka logo on a Biman Bangladesh Airlines Boeing 777-300

C

E

F

G

I

K

Taeguk symbol on a Korean Air Boeing 747-400

L

M

Stylized flag of Lebanon on Middle East Airlines Airbus A320 tail

N

P

R

S

T

Blue globe on a United Airlines Boeing 787-9

U

V

W

Animals

Birds

A

Stylized Philippine eagle head on a Cebu Pacific Airbus A319

B

C

F

G

I

J

The tsurumaru logo on a Japan Airlines Boeing 787.

K

L

Airbus A319 of Lufthansa in the post-2018 livery. The stylised crane has been kept.

M

N

S

T

X

Other airlines which use non-specific birds include Kuwait Airways, Piedmont Airlines (both the original and current reincarnation) and Ukraine International Airlines.

Other animals

A

B

C

E

L

M

Qantas Boeing 737-800 in kangaroo livery

N

Q

T

Plants

Plum blossom flower, the national flower of Republic of China (Taiwan), on a China Airlines 747-400

A

B

C

E

L

P

T

V

People

Pualani (flower of the sky) on a Hawaiian Airlines Boeing 767-300

Objects

The Philippine Airlines livery (pictured on an Airbus A330-300) features two triangles, one red on the other blue, with an eight-ray sun on the blue triangle of the tail, evoking a sail.

A

C

D

E

I

M

N

O

R

S

T

V

Colors

Garuda Indonesia Boeing 777-300ER with blue and green livery

A

E

G

I

J

P

S

Legendary figures

Dragon on a Dragonair Airbus A330-300

A

D

E

G

I

S

V

Unpopular designs

British Airways introduced unusual tailfin designs in 1997. These airline liveries and logos were intended to make the airline's branding more cosmopolitan and were described as "arty" and "ethnic". They were unpopular with many customers and also caused confusion for ground controllers who had more difficulty recognising aircraft with the British Airways ethnic liveries to give clear taxiing instructions. Despite the £60 million expense of this livery, it was replaced completely in 2001 and the airline has now returned to a more traditional design based upon the Union flag.[9]

Brussels Airlines' first logo was a stylised letter B composed of 13 dots resembling a runway. This was thought to be unlucky, and protests by superstitious passengers caused the airline to add another dot.[10] Later in 2021, they changed the airline logo and livery, which consisted of dots in various sizes in the logo and colors in the livery.[11]

All Nippon Airways (later Solaseed Air, Air Do, Skymark, Scoot, China Airlines,T'way Air, and Garuda Indonesia) have revealed jets with Pokémon liveries, which they referred collectively as Pokémon Jet. All Nippon Airways also released special liveries for specific brands and jets such as "Flying Honu" on an entire Airbus A380 fleet, Star Wars and Demon Slayer: Kimetsu no Yaiba on selected Boeing jets. The tradition also occurred on ANA's low cost subsidiary - Peach Aviation with their jets having some brands put in the bottom row of the plane, such as Soaring Sky! Pretty Cure or Japanese band Back Number.

Japan Airlines' low cost, long haul subsidiary Zipair Tokyo changed the livery with geometric design on the vertical stabilizer instead of the letter "Z" on the name, while the line on windows and the "Zipair" name still kept. The reason for the change is to avoid misunderstandings, as the letter has been used as a military symbol by the Russian Armed Forces during Russia's invasion of Ukraine.[12]

Vietnam Airlines' low cost subsidiary Pacific Airlines introduced a new logo after the split from the Jetstar brand, which consisted of 3 tailfins stacked each other in an asymmetric hexagon shape. The livery featured a portion of the logo on the tail section.

References

  1. ^ Crispin Thurlow and Giorgia Aiello (2007), "National pride, global capital: a social semiotic analysis of transnational visual branding in the airline industry", Visual Communication, 6 (3): 305–344, doi:10.1177/1470357207081002, S2CID 145395587
  2. ^ "Air India Unveils Its Stunning New Brand And Livery: What You Need To Know". Simple Flying. 2023-08-10. Retrieved 2023-08-20.
  3. ^ "Resultados da Pesquisa de imagens do Google". www.google.com. Retrieved 2021-06-05.
  4. ^ "The evolution of brand logos". The Business Standard. 2020-10-19. Retrieved 2023-10-28.
  5. ^ "Welcome to Aegean's neo era | Aegean Airlines".
  6. ^ "History".
  7. ^ "Alaska Bibliography". HB Reads. Archived from the original on 7 October 2008.
  8. ^ Newsroom, Hawaiian Airlines |. "Hawaiian Airlines Introduces New Corporate Image: New Livery and Logo Will Debut on Interisland Boeing 717 Fleet". Hawaiian Airlines | Newsroom. Retrieved 2019-09-16.
  9. ^ R.I.P. British Airways' funky tailfins, BBC, 11 May 2001
  10. ^ 'Unlucky' airline logo grounded, BBC, 21 February 2007
  11. ^ Eiselin, Stefan (2021-11-16). "Brussels Airlines verpasst sich eine Auffrischung". aeroTELEGRAPH (in Swiss High German). Retrieved 2023-08-24.
  12. ^ NEWS, KYODO. "Japanese airline ditches "Z" logo to avoid misunderstanding". Kyodo News+. Retrieved 2023-10-18.

External links