Markus Giesler

Markus Giesler

Born	Iserlohn, Germany
Nationality	Canadian, German
Education	Witten/Herdecke University
Occupation(s)	Author, Marketing Professor
Scientific career
Fields	Marketing Consumer Research
Institutions	York University, Schulich School of Business

Website	www.mgiesler.com

Markus Giesler is a consumer sociologist and Professor of Marketing at the Schulich School of Business at York University.^[1] His research examines how ideas and things such as products, services, experiences, technologies, brands, and intellectual property acquire value over time,^[2] technology consumption,^[3] moral consumption,^[4] and the role of multiple stakeholders in the market creation process.^[5] Before doing his PhD in marketing, Giesler spent ten years operating his own record label and recording business in Germany.^[6] In 2014, he was named "one of the most outstanding business school professors under 40 in the world."^[7] Giesler is also the creator of the "Big Design" blog, which develops a sociological perspective on marketing, market creation, and customer experience design.

Markus Giesler was born in Iserlohn, and studied economics, management, and marketing at Witten/Herdecke University.^[8] He emigrated to Canada in 2004.

Selected publications

'Consumers and Artificial Intelligence: An Experiential Perspective' with Stefano Puntoni, Rebecca Reczek Walker, and Simona Botti Journal of Marketing, forthcoming 2020.
'Creating a Consumable Past: How Memory Making Shapes Marketization' with Katja H. Brunk and Benjamin J. Hartmann Journal of Consumer Research, 44, April 2018, pp. 1325–1342.
'Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject' with Ela Veresiu Journal of Consumer Research, 45, October 2018, pp. 553–570.
'A Tutorial in Consumer Research: Process Theorization in Cultural Consumer Research' with Craig J. Thompson Journal of Consumer Research, 43, December 2016, pp. 497–508.
'Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity' with Ela Veresiu, Journal of Consumer Research, 41, October 2014, pp. 849–867.
'Discursivity, Difference, and Disruption: Genealogical Reflections on the CCT Heteroglossia' with Eric Arnould and Craig Thompson, Marketing Theory, 13, June 2013, pp. 149–174.
'How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic', Journal of Marketing, 76, November 2012, pp. 55–68.
'Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict', with Marius Luedicke and Craig Thompson, Journal of Consumer Research, 36, April 2010, pp. 1016–1032.
'Conflict and Compromise: Drama in Marketplace Evolution', Journal of Consumer Research, 34, April 2008, pp. 739–753.
'Consumer Gift Systems', Journal of Consumer Research, 33, September 2006, pp. 283–290.

References

^ York University. "Faculty Profile Markus Giesler, Ph.D." York University.
^ Shaw, Hollie. "Botox overcomes 'frozen face' stereotype". National Post.
^ Kahney, Leander. "My iPod, My Self". Wired Magazine.
^ Walker, Rob (29 October 2009). "Hummer Love". New York Times Magazine.
^ Schulich School of Business. "Biography Markus Giesler". Schulich School of Business Faculty Pages. {{cite web}}: |author= has generic name (help)
^ Harris, Rebecca. "How Sociology Trumps Economics in Marketing". Marketing Magazine.
^ Everitt, Lauren (12 February 2014). "The 40 most outstanding B-School Profs Under 40 In The World". Poets & Quants.
^ Mohr, Christoph. "Akademischer Jungstar". Karriere.