Merc Clothing
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| Founded | 1967, Carnaby Street, England |
|---|---|
| Founder | Javid Alavi |
| Products | Mod, skinhead, casual and more |
| Website | www.merc.com |
Merc Clothing is a United Kingdom-based clothing company which specialises in the production of shirts, trousers, suits, parkas, harrington jackets, shoes and accessories for men and women (primarily focusing on the former).[1]
History
Founded by Javid Alavi in London in 1967, and with a presence on Carnaby Street, Merc Clothing aimed to fill a demand for a specific look in 1960s England. Originally, in addition to their own merchandise, they stocked brands such as Fred Perry, Farah and Lonsdale, later dropping these brands to exclusively sell Merc products. Since then, Merc has continued to grow, and now ships goods to every continent via their website.[2]
Products
Although the brand originally focused on the mod and skinhead styles, they have adapted to target a wider clientele.[1] They also carry a more casual range of jeans and T-shirts. The brand occasionally incorporates the Royal Air Force roundel (sometimes called the mod target) in its designs. Merc Clothing is a privately owned company.[citation needed]
References
- ^ a b "Reinvented Merc Classics Hero in Autumn Winter '10 Collection". Artrocker. artrocker.tv. 18 August 2010.
- ^ merc. "shipping information". Merc Clothing Ltd. Retrieved 29 May 2020.
External links
- Official Website
- Work Uniforms
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Mods
- 1960s
- Blow-Up
- Casuals
- Crew cut
- Lambretta
- Pete Meaden
- Mods and rockers
- Mod haircut
- Pop art
- Quadrophenia (film)
- Rude boy
- Scooter
- Scooterboy
- Sharpies
- Skinhead
- Soulboy
- Suedehead
- Swinging London
- Twisted Wheel Club
- Youth subculture
- Vespa
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