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NASCAR on Prime Video

NASCAR on Prime Video
GenreAuto racing telecasts
Directed bySean Owens
Presented by
Theme music composerJohn Fogerty
Eric Church[1]
Opening theme"Up Around the Bend" by Creedence Clearwater Revival[1]
Country of originUnited States
Original languageEnglish
No. of seasons
  • 7 (2025–2031 run)
Production
Production locations
  • Various NASCAR racetracks (race telecasts, and pre-race shows)
Camera setupMulti-camera
Running time
  • Pre-race: 30 minutes
  • Race: 2.5 to 5 hours (depending on race length)
Production companies
Original release
Network
ReleaseMay 25, 2025 (2025-05-25) –
present

NASCAR on Prime Video is the branding for NASCAR races broadcast on Amazon Prime Video. Amazon Prime begin airing events beginning with the 2025 NASCAR Cup Series season.

History

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On November 29, 2023, NASCAR announced that Amazon would gain the broadcast rights to five Cup Series races on their Prime Video subscription video on-demand streaming service starting in 2025. The first race each season will be the Coca-Cola 600. In addition, they gained the broadcast rights for all practice and qualifying sessions in the first half of the Cup Series season with the exception of the Busch Light Clash, the Daytona 500, and the All-Star Race which NASCAR on Fox would keep. NASCAR will also work with Amazon to create a documentary on their Garage 56 entry in the 2023 24 Hours of Le Mans and a four-part documentary about Dale Earnhardt.[2][3]

NASCAR announced that they would hold a mid-season bracket challenge for Cup Series teams. The top 32 drivers from Prime Video's final three races will be seeded in the tournament bracket based on their finishes in those races. The driver who wins the bracket challenge will win $1,000,000.[4][5]

On November 18, 2024, it was announced that Adam Alexander, who was previously the play-by-play for Fox's Xfinity Series coverage from 2015 to 2024, would move over to Amazon's coverage as well as TNT's, reuniting with TNT after previously being their Cup Series play-by-play from 2010 to 2014. Dale Earnhardt Jr., whose contract with NASCAR on NBC expired after the 2023 season, will be a color commentator for Amazon and TNT[6][7] alongside current NASCAR on NBC color commentator Steve Letarte. Earnhardt Jr. and Letarte previously worked together in the booth at NBC and as driver and crew chief at Hendrick Motorsports.[8]

Production

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Each broadcast is being produced in 1080p high definition with HDR, and low latency streaming; NBC Sports is providing Amazon with technical support for the production, including use of some of its Game Creek Video mobile production trucks. Amazon is employing over 70 cameras, including pit box cameras and camera drones.[9]

Some aspects of Amazon's coverage were influenced by its Thursday Night Football coverage, including the format of its pre- and post-race shows, and plans for analytics-based features on-air, as well as AI-driven features such as "Key Moments" and "Rapid Recap" to generate highlights packages for races a viewer joins in-progress. Amazon stated that it would use a side-by-side presentation for commercials during green-flag racing.[9]

On-air staff

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Broadcast booth

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Source:[10]

Lap-by-lap announcer

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Color commentators

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Host

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Analyst

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Pit reporters

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Source:[12]

See also

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References

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  1. ^ a b "Prime Video reveals signature anthem for NASCAR Cup Series slate". Official Site Of NASCAR. April 24, 2025. Retrieved May 21, 2025.
  2. ^ "NASCAR announces historic media rights agreements with FOX, NBC, Amazon and Warner Bros. Discovery". NASCAR.com. November 29, 2024. Retrieved May 9, 2024.
  3. ^ Young, Casey (May 14, 2024). "Four-Part 'Earnhardt' Documentary About The Life Of Dale Earnhardt Sr. Coming To Prime Video Next Year". Whiskey Riff.
  4. ^ "NASCAR to run in-season tournament on TNT Sports in 2025". NASCAR.com. NASCAR Digital Media, LLC. May 13, 2024.
  5. ^ "NASCAR, Amazon/TNT to run $1 million in-season tournament during 2025". RACER. May 13, 2024. Retrieved January 19, 2025.
  6. ^ Marchand, Andrew (February 29, 2024). "Dale Earnhardt Jr. leaving NBC for Amazon Prime, Warner Bros. Discovery: Sources". The Athletic. The New York Times Company. Retrieved May 9, 2024.
  7. ^ "TNT Sports, Amazon Prime add Dale Earnhardt Jr. to broadcast team starting in 2025". NASCAR.com. May 7, 2024. Retrieved May 9, 2024.
  8. ^ "Adam Alexander, Steve Letarte join Earnhardt Jr. for TNT Sports, Amazon Prime broadcasts in 2025". NASCAR.com. November 18, 2024.
  9. ^ a b U.S, Jason Dachman, Editorial Director (May 23, 2025). "Prime Video Hits the Gas on First Season of NASCAR Cup Series Action". Sports Video Group. Retrieved May 26, 2025.{{cite web}}: CS1 maint: multiple names: authors list (link)
  10. ^ "TNT Sports, Amazon Prime announces broadcast booth for NASCAR Cup Series coverage". Jayski's Silly Season Site. NASCAR Digital Media, LLC. November 18, 2024. Retrieved January 19, 2025.
  11. ^ a b Albino, Dustin (January 27, 2025). "Corey LaJoie, Danielle Trotta join Prime Video's NASCAR coverage". Jayski's Silly Season Site. NASCAR Digital Media, LLC. Retrieved January 27, 2025.
  12. ^ a b Srigley, Joseph (March 11, 2025). "Carl Edwards, Trevor Bayne Added to Prime Video Talent Lineup". TobyChristie.com. Retrieved March 11, 2025.