Nine.com.au

Australian news and current events website

Nine.com.au
Type of site
Internet portal
OwnerNine
Created byNine Entertainment Co.
Microsoft
URLwww.nine.com.au
CommercialYes
RegistrationOptional
Launched1997
Current statusActive

Nine.com.au (formerly Ninemsn) is an Australian news website, owned by ASX-listed company, Nine Entertainment Co. It was originally established as a 50:50 joint venture between Microsoft and PBL Media (now Nine Entertainment Co.) in 1997 as "Ninemsn." Microsoft sold its stake in the venture to Nine Entertainment in 2013 and the company was rebranded as Nine Digital in 2016. The website was rebranded to its current name Nine.com.au on 28 June 2016.

Nine.com.au is currently a network of sites including 9News, Nine's Wide World of Sports, and 9Honey.

History

The venture was established in 1997, with a combined investment of $50 million, which brought together all the online assets of Microsoft and all the media assets of PBL, which include the Nine Network, Australian Consolidated Press (ACP) and other PBL assets.[1]

In December 2005, Ninemsn acquired Australian content syndication and mobile publishing leader HWW Limited, who currently syndicate television, movie, music, restaurant and gig guide listings.[2]

In 2006, Ninemsn purchased 5th Finger Pty Ltd, a leading Australian SMS and mobile marketing service provider.

Ninemsn introduced a new logo and a major redesign in mid-2011, allowing users to customise the site to their own preference.

Microsoft sold its 50% stake of Mi9 to Nine Entertainment Company in 2013, whereby Mi9 was rebranded to Nine Digital.[3] As part of the arrangement, Microsoft signed a long-term strategic partnership agreement, whereby Mi9 will continue to represent Microsoft's suite of advertising products.

Ninemsn introduced a new look homepage in late 2014. Following the rebranding of its television assets in November 2015, Nine Entertainment rebranded Ninemsn to Nine.com.au on 28 June 2016.[4][5] Ninemsn's sub-brand sites were also rebranded to incorporate the Nine brand as 9Coach, 9Elsewhere, 9Finance, 9TheFix, 9Homes, 9Honey, 9Kitchen, 9Lifestyle and 9Pickle respectively. However, in November 2016, all sub-brands apart from 9Finance and 9Pickle were reorganised under a revised 9Honey umbrella brand that aimed to target women; 9Style was launched to take the previous role of 9Honey while 9Lifestyle was closed.[6][7] 9Mums was later launched in March 2017 as a family and parenting brand.[8]

References

  1. ^ Douglas, Jeanne-Vida (23 September 2002). "Contract wording alone rescued NineMSN: sources". ZDNet Australia. CBS Interactive. Archived from the original on 7 June 2011. Retrieved 2 June 2009.
  2. ^ AAP (22 December 2005). "HWW agrees to Ninemsn acquisition". SMH. Fairfax. Retrieved 2 June 2009.
  3. ^ Fitzsimmons, Caitlin (14 October 2013). "Nine buys out online arm Mi9 ahead of float, ending joint venture with Microsoft". Business Review Weekly. Fairfax Media.
  4. ^ Hayes, Alex (11 May 2016). "Ninemsn brand set to disappear as Nine renames site". Mumbrella. Retrieved 28 June 2016.
  5. ^ Howcroft, Russel (24 June 2016). "Nine Unveils New-Look Nine.Com.Au Ahead Of Ninemsn Rebrand". Mumbrella. Retrieved 28 June 2016.
  6. ^ Ward, Miranda (7 November 2016). "Nine unites verticals under 9Honey network umbrella as Helen McCabe seeks better TV and digital integration". Mumbrella. Retrieved 4 September 2017.
  7. ^ Kruger, Colin (8 November 2016). "Nine Network hope to lure women with 9Honey". The Sydney Morning Herald. Sydney. Retrieved 4 September 2017.
  8. ^ Ward, Miranda (23 March 2017). "9Honey officially launches mums content play as Helen McCabe eyes off video and finance expansion". Mumbrella. Retrieved 4 September 2017.

External links

  • Official website
  • v
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Nine Entertainment
Broadcast
  • v
  • t
  • e
Nine Television
Nine Network
Stations
  • Sydney
  • Melbourne
  • Brisbane
  • Adelaide
  • Perth
  • Darwin
  • Northern New South Wales & Gold Coast
Programming
  • v
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  • e
Nine Network local programming (current and upcoming)
Primetime
  • ARIA Music Awards (2001, 2009, 2011–2013, since 2017)
  • The Block (2003–2004, since 2010)
  • Bondi Vet (since 2019)
  • Carols by Candlelight (since 1952)
  • Emergency (since 2020)
  • Footy Classified (since 2007)
  • Gordon Ramsay’s Food Stars Australia (since 2024)
  • The Hundred with Andy Lee (since 2021)
  • Lego Masters (since 2019)
  • Love Island Australia (since 2019)
  • Married at First Sight (since 2015)
  • Paramedics (since 2018)
  • Parental Guidance (since 2021)
  • RBT (since 2010)
  • The Summit (since 2023)
  • Taronga: Who's Who in the Zoo (since 2020)
Daytime
News
  • Nine News (since 1956)
  • 60 Minutes (since 1979)
  • A Current Affair (since 1971)
  • Today (since 1982)
  • Today Extra (since 2012)
  • Weekend Today (since 2009)
Sport
Weekends
  • Cybershack
  • The Garden Gurus (since 2002)
  • Getaway (since 1992)
  • Postcards (since 1999)
  • The AFL Sunday Footy Show (since 1993)
  • The NRL Sunday Footy Show (since 1993)
Upcoming
Presenters
See List of Nine Network presenters and Nine News presenters
Multichannels
Joint-ventures
  • Darwin Digital Television (50%)
  • OzTAM (33%)
Defunct
  • v
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  • e
News Talk
Music
Programming
Digital & print
Former publications
Former