Nutaku

Nutaku is an adult gaming platform with primarily hentai games. Located in Canada, Nutaku offers games with mature content. The platform focuses on browser, downloadable and mobile games,^[1] offering microtransactions and purchasable options. As of early 2020, Nutaku had 50 million registered users.^[2] Nutaku offers a large pool of 450+^[3] free-to-play and paid titles of various genres, including action-adventure, massively multiplayer online game, real-time strategy, tower defense, dating sim, clicker, collectible card game, puzzle, turn-based strategy (TBS), strategy, visual novels, kinetic novels, and virtual reality.^[4]

History

In December 2014, DMM partnered with Nutaku with the objective of marketing and publishing games to the western market.^[5] Nutaku is currently the sole distributor of DMM games outside Japan.

In January 2015, the platform was launched with four Japanese games that were translated for an English-speaking audience. Although they began with the release of card battle RPG “Lord of Valkyrie,” Nutaku has rapidly expanded its selection to include online games of the card-battle, adventure,^[6] city building,^[7] and sim genres.^[8] It is particularly noted for its broad selection of translated Japanese erotic games.^[9]

In August 2015 an online version of Everlasting Summer with restored adult content was released on Nutaku.^[10] In November 2015 Nutaku announced the launch of an all-ages website.^[11]

In July 2016, Nutaku announced their partnership with Kimochi, a downloadable game client focused on the digital distribution of adult games from around the world.^[12][13] In early 2017, Nutaku released Android compatible version of some of their more popular games.

In February 2017, Nutaku announced the launch of Kimochi Red Light, a new crowdfunding platform that's been set up exclusively to crowdfund adult games.^[14]

At Anime Expo 2017 in July, Nutaku held a panel in which an employee, expressed the platform as being "the steamy Steam". By this time, the platform had reached 9 million users.

In June 2018, Nutaku held the “Hentai is Art” art exhibit popup event in SoHo, New York.^[15] According to The Worley Gig, "At the Hentai is Art pop up event, visitors were able to immerse themselves in the world of Hentai art with a range of styles and mediums to get turned on to. The ways in which Hentai is breaking into the mainstream — and helping to break down barriers — were showcased throughout the exhibit with virtual reality experiences,  historically-inspired Hentai works, graffiti art, and a unique “toy” showcase."

In 2019, Nutaku announced a $5 million investment in LGBTQ+ games.^[16] Nutaku first launched its LGBTQ+ games section in December of 2018 with the addition of Men Bang and Gay Harem.^[17] They also released a "Boob Console",^[18] a "Hentai Hot Sauce"^[19] and a gaming chair.^[20]

in 2020, Nutaku launched the website celebratehentai.com,^[21] an initiative to "put together a platform to showcase hentai, the many shapes and forms it comes in, and shed light on the wonders it has to offer".^[22]

In early 2021, Nutaku launched the #nowinutaku campaign ^[23] a "series of safe-for-work advertisements that will reinforce the website’s position as a inclusive adult entertainment brand".

References