Or Yarok

The Or Yarok Association for Safer Driving in Israel, known simply as Or Yarok (Hebrew: אור ירוק, “Green light”)), is a not-for-profit traffic safety lobbyist organization dedicated to reducing road accidents in Israel through education, enforcement and improvement of infrastructure.^[1]

Established in 1997 by road-safety activist Avi Naor, Or Yarok made headlines in late-2010 with their radio and billboard campaign which denounced Israeli Transportation Minister Israel Katz for increasing rates of traffic fatalities in Israel.^[2]

Programs

Operating with over 5,000 national volunteers, Or Yarok conducts a series of programs intended to improve Israeli driving culture and traffic-law enforcement.^[2]

Besides general community-outreach activities, Or Yarok maintains a research division that studies and reports on the state of traffic safety in Israel. One of the more notable reports released by Or Yarok was a scathing critique on local governments after Israel was found to have the highest traffic fatality rate in the modern world for children aged 14 and under.^[3]

References

^ Or Yarok (2007-03-01). "Or Yarok Report" (PDF). Or Yarok. Retrieved 2011-01-07.
^ ^a ^b Ron Friedman (2010-12-31). "Road Safety: Or Yarok steps on the gas". Jerusalem Post. Retrieved 2011-01-07.
^ Ron Friedman (2010-11-19). "Child traffic deaths in Israel highest in developed world". Jerusalem Post. Retrieved 2011-01-07.