Pinoy Box Office

PBO

Una Ka Rito
Country	Philippines
Broadcast area	Worldwide
Network	Viva Networks
Programming
Language(s)	Filipino English
Picture format	480i (SDTV) 1080i (HDTV)
Ownership
Owner	Viva Communications
Sister channels	Viva Cinema TMC Sari-Sari Channel K Movies Pinoy Viva TV Plus
History
Launched	May 6, 1996 (1996-05-06)
Former names	Viva Cinema (1996-2003) Pinoy Box Office (2003-2015)

Pinoy Box Office (PBO; stylized in lowercase as pbo) is a Philippine pay television film channel owned by Viva Communications. Its programming consists of films produced and distributed by Viva Films.^[1] Aside from films, PBO occasionally plays music videos from recording artists under Viva, concerts of its artists, and some original TV series and a few talk shows (including Anong Ganap ) exclusive to the channel and Island Living.

History

Plans to launch the channel were unveiled on December 7, 1994, with the launch date set to somewhere between June and August 1995. It would be broadcast using the then-new AsiaSat 2 satellite. STAR and Viva would co-produce 130 new titles a year.^[2]

The channel was originally launched as Viva Cinema on May 6, 1996, in partnership between Viva Entertainment in the Philippines and STAR TV (later simply rebranded as STAR in 2001) in Hong Kong.

On July 10, 2003, STAR announced that the joint venture with Viva Entertainment would not be renewed after Viva Entertainment acquired the remaining stake of the channel from STAR Group Limited,^{[citation needed]} meaning Viva Cinema would be closed down on July 31, 2003.

On July 25, 2003, newspapers and websites reported that Viva Entertainment and STAR mutually agreed to terminate the joint venture and brand licensing agreement, ahead of its expiry by December 31, 2003.

On July 28, 2003, STAR and Viva Entertainment confirmed that it ceased producing new titles effective immediately, and Viva Cinema shut down entirely on July 31, 2003.

On July 31, 2003, Viva Cinema quietly signed-off for the last time.

On August 1, 2003, Viva Cinema was rebranded as Pinoy Box Office.

On March 1, 2015, Pinoy Box Office was rebranded as PBO.

On August 1, 2021, after Viva TV was renamed as Viva Cinema, PBO features films produced and distributed by Viva Films which were released at most 26 years behind the current year, as well as Anong Ganap?.

Movie Jocks

• Phoemela Baranda (2014–present)
• Roxee B (2014–present)
• Bea Rose Santiago (2016–present)
• Mayton Eugenio (2016–present)
• Shy Carlos (2017–present)
• Bea Binene (2018–present)
• Kylie Verzosa (2016–present)

See also

• Viva Entertainment
• Viva Television
• Viva Films
• Viva Cinema (formerly known as Viva TV)
• Cinema One
• Cine Mo!
• I Heart Movies
• SolarFlix

References