Puffa Puffa Rice

Breakfast cereal made by Kellogg's

Puffa Puffa Rice was a brand of breakfast cereal produced by the Kellogg Company. Somewhere between Puffed Wheat and Rice Krispies, the product was a form of puffed rice with a sweet, smooth texture and flavoured with brown sugar syrup. Puffa Puffa Rice was introduced in 1967 marketed with a Hawaiian theme and the product shown arriving on a surfboard.^[1] In 1972 the box was re-designed to feature a toy steam locomotive.^[2] In 1973 it changed again to feature popular puppet character Sooty waving a magician's wand over the cereal.^[3] In the US Puffa Puffa Rice was abruptly phased out during 1975.

Puffa Puffa Rice figures prominently in Alan Ayckbourn's play Table Manners, which is part of his Norman Conquests.

References

^ Kellogg Company History, Timeline image of initial marketing strategy
^ Photo of the 1972 box design
^ Sooty on a Puffa Puffa Rice box

External links

Kellogg Company History
Puffa Puffa Rice memorial page

Kellanova

Divisions

Morningstar Farms

Products
and brands

Current

Cereals	All-Bran Apple Jacks Bran Buds Chocos Cocoa Krispies/Coco Pops Complete Wheat Bran Flakes Corn Flakes Corn Pops Country Store Cracklin' Oat Bran Crispix Crunchy Nut Froot Loops Frosted Flakes/Frosties Frosted Mini-Wheats Fruit 'n Fibre Honey Loops Just Right Krave Nutri-Grain Raisin Bran Raisin Wheats Rice Krispies Special K
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