Rainha

Brazilian sports equipment brand

Saad & Cia.
Alpargatas S.A.

Websiterainha.com.br

Rainha is a Brazilian sports equipment brand, currently owned by BR Sports, a holding based in São Paulo.^[1]^[2]

Products under the 'Rainha' brand include sneakers and clothing.

History

It began in 1934 when the Saad & Cia company, using a new process in the Brazilian manufacturing market with sterilization technology, launched sports shoes on the market. In the following decades the brand, widely recognized by a "torch" in its logo. In 1978, Alpargatas S.A. purchases the brand.^[3]

In the early 1980s the brand gained scale and distribution with its iconic Mont Car, Iate, Bullit and VL2500 models. Rainha left to be just an elite item, becoming a high-volume brand, choosing sports as its platform. It was the first sports brand to sign a sponsorship contract with professional club Super League team Pirelli Santo André.^[4] In 1983, Rainha became sponsor of The Great Volleyball Challenge, a friendly match between Brazil vs. USSR held in Maracanã Stadium.^[5]

In 2015 the brand was acquired by "BR Sports", a holding company part of the Sforza Group, whose president was entrepreneur Carlos Wizard Martins.^[6]^[1]

Past sponsorships

Rainha was the official kit provider of several professional sports teams. The list includes:

Football

National Teams

Paraguay (1984–86)

Clubs teams

Londrina
Atlético Mineiro (1981–82)
Náutico
Taubaté
S. E. Matsubara

Volleyball

National Teams

Brazil

Clubs teams

Minas
Pirelli Santo André

References

^ ^a ^b BRS Comercio e Industria de Material Esportivo SA profile on Bloomberg
^ André Jankavski. "A volta da Rainha ao setor de acessórios esportivos (in Portuguese)". Exame.
^ Tatiana Vaz. "A trajetória centenária da Alpargatas, que ganhou novo capítulo (in Portuguese)". Exame.
^ "Lista de Clubes Campeões Brasileiros de Voleibol" [List of Brazilian Volleyball Champions] (in Portuguese). Retrieved 2021-09-30.
^ Fédération Internationale de Volleyball. "Chronological Highlights". Retrieved 2021-09-30.
^ "Após levar Rainha e Topper, BR Sports deve seguir as compras". Veja. Robson Bonin. 2016-01-24. Archived from the original on 28 December 2019. Retrieved 30 September 2021.