ShoeDazzle

Kim Kardashian
Brian Lee
Robert Shapiro
M.J. Eng

HeadquartersEl Segundo, California, U.S.

Key people

Adam Goldenberg (Co-CEO)
Don Ressler (Co-CEO)
Brian Lee (Co-founder & chairman)
M.J. Eng (Co-founder & president)

ProductsShoes, accessories, clothesParentTechStyle Fashion Group

ShoeDazzle is a California- based online fashion subscription service that offers a monthly selection of shoes, handbags and jewelry curated to their members' fashion preferences.^[1]^[2]

History

The company was founded by Kim Kardashian, Brian Lee, Robert Shapiro and M.J. Eng in 2009.^[1]

In September 2011, Bill Strauss, the former CEO of Provide Commerce (which operates sites such as ProFlowers), became ShoeDazzle's CEO.^[2] Co-founder Lee became chairman. In March 2012, ShoeDazzle dropped its $39.95 monthly subscription model and expanded into apparel, handbags, weddings and lingerie.^[2]

In 2013, fashion expert Rachel Zoe joined ShoeDazzle as Chief Stylist.^[3]

In August 2013, ShoeDazzle was acquired by rival online fashion subscription service JustFab. The two companies continued to run independently as separate brands.^[4]

References

^ ^a ^b "Kim Kardashian's ShoeDazzle gets $40 million financing". Los Angeles Business. 17 May 2011. Retrieved 15 August 2012.
^ ^a ^b ^c Boyd, E.B. (29 March 2012). "ShoeDazzle Ditches Monthly Subscriptions For Boutique-Style Pampering". Fast Company. Retrieved 15 August 2012.
^ Krupnick, Ellie (8 January 2013). "Rachel Zoe Heads To ShoeDazzle As Chief Stylist Alongside". Huffington Post. Retrieved 13 February 2014.
^ Novellino, Teresa (22 August 2013). "Why the JustFab-ShoeDazzle merger was a fashion do". UpStart Business Journal. Retrieved 9 September 2013.
^ "NordicTrack Exercise Equipment | Treadmills, Bikes, & More". www.nordictrack.com. Retrieved 2023-06-15.
^ "Home Home - VACUACTIVUS/MedStarCom cryotherapy chambers and weight loss machines - VACUACTIVUS cryotherapy chambers and weight loss machines #vacuactivus". Retrieved 2023-06-15.
^ "Home". British Knights. Retrieved 2023-06-16.