Suavitel

Brand of fabric softeners produced by Colgate-Palmolive

Suavitel
Product type	fabric softener
Owner	Colgate-Palmolive
Country	Mexico
Introduced	1970; 54 years ago (1970)
Related brands	Downy, and Snuggle
Markets	United States, Canada, Mexico, Argentina, Puerto Rico, Spain, Chile, Colombia, Dominican Republic, Peru, Venezuela, Ecuador, Bolivia, Uruguay, Guatemala, Costa Rica, Belize, Honduras, Panama, El Salvador, Nicaragua, and Brazil
Website	https://www.suavitel.com/en-us/

Suavitel is a Mexican brand of fabric softener marketed by Colgate-Palmolive. In some countries it is also known as Softlan, Soflan or Soflan-Suavitel.

History

In the 1970s, Colgate-Palmolive Mexico experienced one of its most important moments, when the economic phenomenon known as the “Mexican Miracle” influenced the growth of the economy. As a result, new productive branches emerged within the company. With diversification underway, the company launched liquid cleansers, creams for skin care, the first shampoo for delicate clothes, and the first fabric softener in Mexico, known as Suavitel.

Colgate-Palmolive

People

Current	Ian Cook (Executive Chairman) Noel Wallace (President and CEO)
Former	William Colgate (founder) John T. Cahill David Foster Ellen Hancock Martin Ittner Richard Kogan George Henry Lesch Delano Lewis David J. Mahoney Ed McAteer Jan Miner Stephen Sadove