Surpass
Brand of antacid chewing gum, 2001–2003
Surpass was a short-lived Wrigley antacid gum.
Description
Surpass was a brand of chewing gum released by Wrigley Healthcare. It was marketed as an antacid gum intended to treat heartburn.[1]
History
Wrigley Healthcare began shipping the gum in February 19, 2001.[2] Sales were below the company's expectations.[1] Shipments of Surpass to retail outlets were discontinued in March 2003 due to lack of popularity.[3][4]
References
- ^ a b "Setting a New Pace". www.sec.gov. Retrieved 2023-05-04.
- ^ "Wrigley Healthcare's Surpass Antacid Gum Shipping Feb. 19 :: Pink Sheet". 19 February 2001. Archived from the original on 2023-02-20. Retrieved 2023-05-04.
- ^ "Wrigley to discontinue Surpass". confectionerynews.com. Archived from the original on 2020-08-10. Retrieved 2023-02-20.
- ^ "Surpass Antacid Gum Marketing Strategy Shift Planned By Wrigley :: Pink Sheet". 4 March 2002. Archived from the original on 2023-02-20. Retrieved 2023-02-20.
External links
- "Global Petcare, Food, Mars Wrigley and Edge Brands | Mars, Incorporated". Archived from the original on 2005-02-09. Wrigley's page on Surpass
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Mars Inc.
- Franklin Clarence Mars
- Ethel V. Mars
- Forrest Mars Sr.
- Forrest Mars Jr.
- John Franklyn Mars
- Jacqueline Mars
- Victoria B. Mars
- Stephen M. Badger
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