Tiff's Treats

American food manufacturing and delivery company
Tiff's Treats
Tiff's Treats central Austin, Texas location
Company typePrivate
IndustryFood (bakery)
Founded1999
FounderLeon Chen
Tiffany Chen
HeadquartersAustin, Texas
Number of locations
93
Total equity$500 million
Number of employees
2,000
Websitehttps://www.cookiedelivery.com/

Tiff’s Treats is a privately held cookie manufacturing and delivery company, founded in Austin, Texas by two University of Texas graduates. The company operates 93 locations in five states.[1]

History

Founders Tiffany Taylor and Leon Chen met as sophomores at the University of Texas at Austin. The idea for the company started after Tiffany accidentally stood Leon up for a date. She then delivered an apology in the form of warm cookies she'd just baked.[2]

The company was established in 1999 with an initial manufacturing facility on Sixth Street in Austin.[3] The founders would bake cookies and deliver them warm to dormitories around Austin.[4] The company’s first order was delivered to a woman named “Amy.”[5]

Founders Tiffany and Leon Chen in 2022.

Tiff’s Treats has conducted multiple rounds of financing and received more than $50 million in outside investment since its founding.[6] In 2017, Morgan Stanley Expansion Capital reported that the fund had invested $25 million in the company and taken a seat on the board.[7] In 2018 the company received additional financing from Andy Roddick and Brooklyn Decker.[8] That same year Tiff’s Treats acquired Nashville-based Jake’s Bakes, a company founded by a fellow University of Texas alumnus.[9]

As of 2020, the company was valued at $500 million[10] with major investors including Kendra Scott, Dirk Nowitzki, Brooklyn Decker and Andy Roddick.[11] As of 2022, Tiff's Treats employed 2,000 people with operations in five U.S. states.[2] and 70 retail locations.[10] The Dallas location was the most trafficked.[10]

Tiffany and Leon Chen were married in 2007 [12] and are parents to twins.[4] Their book, It’s Not Just Cookies: Stories and Recipes from the Tiff’s Treats Kitchen was published by Harper Horizon in April 2022.[13][4]

References

  1. ^ "Tiff's Treats' Secret Recipe (For Success)". Austin Monthly Magazine. 2018-06-11. Retrieved 2022-06-01.
  2. ^ a b Foster, Tom (2022-03-18). "In Love, With Business: Lessons From Co-Founder Couples". Inc.com. Retrieved 2022-06-01.
  3. ^ "Austin homegrown Tiff's Treats hits $500M company value". KXAN Austin. 2021-11-23. Retrieved 2022-06-01.
  4. ^ a b c "Tiff's Treats: How a sweet love story led to one of Austin's sweetest successes". kvue.com. Retrieved 2022-06-01.
  5. ^ Ragas, Lindsey. "Tiff's Treats finds their first customer from 22 years ago, rewards her with free cookies". KEYE. Retrieved 2022-06-01.
  6. ^ Wistrom, Brent (November 15, 2017). "Morgan Stanley Invests $25M into Tiff's Treats". www.bizjournals.com. Retrieved 2022-06-01.
  7. ^ "Tiff's Treats $25 Million Funding Round Led By Morgan Stanley Expansion Capital". Morgan Stanley Investment Management. Retrieved 2022-06-01.
  8. ^ "Tiff's Treats nets tennis-star backing". Nation's Restaurant News. 2018-06-14. Retrieved 2022-06-01.
  9. ^ Dinges, Gary. "Tiff's Treats expands to new state, acquires competing chain". Austin American-Statesman. Retrieved 2022-06-01.
  10. ^ a b c Hawkins, Lori. "Tiff's Treats, an Austin success story, is now a $500 million company". Austin American-Statesman. Retrieved 2022-06-01.
  11. ^ "Tiff's Treats attracts high-profile investors". www.foodbusinessnews.net. Retrieved 2022-06-01.
  12. ^ Gratton, Robert (November 1, 2013). "Austin Power Couples: The Tiff's Treats duo". www.bizjournals.com. Retrieved 2022-06-01.
  13. ^ CBS-TV Austin, We Are Austin (2022-03-31). ""It's Not Just Cookies": Tiff's Treats founders chronicle their journey in a new book". KEYE. Retrieved 2022-06-01.

External links

  • "The True Stories Behind Tiff’s Treats," The University of Texas at Austin, Moody College of Communications