Tokai On Air

Japanese YouTuber group
  • Tokai On Air
Years active2013-presentGenreComedySubscribers6.82 million[1]Total views11.92 billion[1]NetworkGENESIS ONE
(2015-2017)
UUUM
(2017-present)
Creator Awards
100,000 subscribers2014
1,000,000 subscribers2016
Last updated: 10 Jul 2022
Tokai On Air Hikaeshitsu
YouTube information
Channel
  • Tokai On Air Hikaeshitsu
Years active2014-present
Subscribers2.74 million[2]
Total views2.26 billion[2]
Creator Awards
100,000 subscribers2014
1,000,000 subscribers2017
Last updated: July 18, 2021

Tokai On Air (Japanese: 東海オンエア) is a Japanese YouTuber group based in Okazaki, Aichi Prefecture consisting of 6 members: Tetsuya, Ryo, Shibayu, Toshimitsu, Yumemaru, and Mushimegane. The group began posting videos on YouTube in 2013, and belong to multi-channel network UUUM since 2017.

As of February 2023, the main channel Tokai On Air was the 5th most-viewed channel in Japan with 11.92 billions views,[3] and the 14th most-subscribed channel in Japan with 6.82 million subscribers.[4] The group additionally has a secondary channel "Tokai On Air Hikaeshitsu" (Tokai On Air Waiting Room), and each member has their own personal channel.

Overview

The group was named "Tokai On Air" as all members hail from Aichi Prefecture in Japan's Tōkai region. Since 2016, the members have been annually appointed as tourism missionaries of Okazaki City, Aichi Prefecture.[5][6][7] Video themes involve mostly experiments and competitions between the members,[8] and the group's main concept is "doing what children want to do but cannot do."[9][10][11]

The group often has severe penalty games for the loser of a game or a quiz, that are in effect even during the member's private life,[12] such as Tetsuya not being able to eat cream puffs during the entire Reiwa era.[13] Although many viewers appreciate the members for devoting themselves wholeheartedly, sometimes even risking their own health, for the content, others have criticized them for "strangling themselves" and being too hardcore.[14]

Tokai On Air are open about their private life, and their leader Tetsuya in particular does not hesitate to speak about his love life or fetishes and does not enjoy lying or pretending, even if it is a comment on food showcased on a TV show.[8] Z-sedai Hakusho, a white paper by TikTok, states that generation Z dislikes promotional and duplicitous content, which may be considered one reason for Tokai On Air's popularity.[15][8] On the other hand, many fellow YouTubers have said that Tetsuya "does not think", and viewers have criticized him for being "disrespectful" and "slovenly", sometimes resulting in Tokai On Air coming under fire from the public.[8]

History

On October 12, 2013, Tokai On Air's YouTube channel was created[16] and began by posting comedy and hidden camera videos.[17]

In August 2016, the group made a guest appearance at the Okazaki Castle Ieyasu Summer Festival, and were appointed as "Okazaki Tourism Missionaries" by Okazaki City.[18][5] Ever since, they have been appointed the role annually.[19][8]

On November 18, 2017, the group announced that they would join the multi-channel network UUUM at UUUM's U-FES. 2017 event.[20][21][22]

In June 2019, Tokai On Air became an ambassador for "Team Coca-Cola Tokyo 2020 Olympics" for the 2020 Summer Olympics by Coca-Cola Japan.[23][24] They appeared at events with HIKAKIN, Hajime Syacho, Fischer's, AVNTIS, and Mizutamari Bond.[25][26][24]

In 2020, BitStar's Influencer Power Ranking ranked Tokai On Air number one for the first half of 2020[27][28] as well as summer 2020 in terms of total YouTube channel views (in Japan).[29][30][31]

During the Tokyo 2020 Olympic torch relay in 2021, Tokai On Air carried the Olympic flame through their hometown Okazaki City.[32][33][34]

Members

Name Date of birth Place of birth Role
Tetsuya October 30, 1993[35] Okazaki, Aichi Prefecture Leader
Shibayu December 30, 1993[36] Okazaki, Aichi Prefecture YouTube Story
Ryo June 11, 1993[35] Okazaki, Aichi Prefecture Shooting preparation
Toshimitsu July 17, 1993[37] Okazaki, Aichi Prefecture Events
Yumemaru January 23, 1994[38] Anjō, Aichi Prefecture Membership
Mushimegane September 29, 1992[36] Okazaki, Aichi Prefecture Accounting

Secondary channel

Episodes

On October 1, 2016, member Shibayu married Ayanan, a fellow YouTuber. The two are active on the couple's own YouTube channel, Shibanan Channel.[39]

On February 14, 2017, Tetsuya became a victim of stalking by a woman who had seen a Tokai On Air video.[40] The woman was arrested again in December of the same year for stalking YouTuber Hajime Syacho.[41]

In January 2021, Tetsuya received widespread criticism for defending YouTuber Mahoto Watanabe on Twitter concerning allegations that Watanabe had solicited obscene photos from an underage girl and blackmailed her with them. Although at the time of Tetsuya's tweet the allegations were not confirmed and the tweet was received as defense against slander, following Watanabe's UUUM contract termination and arrest, Tetsuya was widely recognized as a defender of Watanabe and his actions.[42]

On August 16, 2022, Tetsuya married former AKB48 member Minami Minegishi.[43]

Music

In 2019, three of Tokai On Air's members, Tetsuya, Shibayu and Toshimitsu, formed a musical group called "Recitals".[44]

Singles

Release date Artist name Title Type Label Notes
July 20, 2018 Tokai On Air Tetsuya Coming Out of THE WORLD. Digital release [45]
November 22, 2019 Recitals Orera Recitals Digital release UUUM Music [44]
March 20, 2021 Recitals Dejavina (Japanese ver.) Digital release UUUM Music Ending theme of Datsuryoku News Network [ja] on FNS[46]

Appearances

Television

  • Nippon Zenkoku gojiman rettō Jimangu [ja] (Fuji TV, November 11, 2014) Tetsuya, Toshimitsu
  • Honnō Z [ja] (CBC TV, October 4, 2017)[47]
  • Numa ni hamatte kīte mita [ja] (NHK Educational, October 15, 2018) Tetsuya, Toshimitsu, Shibayu[48]
  • DOWN TOWN DX [ja] (NNS, February 27, 2020) Tetsuya, Shibayu, Ryo[49]
  • Matsuko Kaigi [ja] (NNS, October 3, 2020) Tetsuya, Shibayu[50]
  • Tokai On Air 〜 Jōkyō Fesu 2020 〜 [ja] (Nippon TV, December 28–30, 2020)[51][9]
  • Jinsei no Game jikkyō! Tokai Sai On Air (Chukyo TV, March 13, 2021)[52]

Streaming television

  • Monsuto 1000-manko ōbu yamawake! Tsuchida Hikakin gundan VS Dachō Kurabu! [ja] (AbemaTV, January 27, 2018) Tetsuya, Toshimitsu, Mushimegane[53]
  • Kabushikigaisha Grey Zone Agency [ja] (YouTube Originals, 10 episodes, March 23, 2020)[54]

Radio

  • Zaimyō minpō rajio 5-kyoku kyōdō kikaku Yume Tube ~ anata no yume o rajio ga tsunagu ~ (CBC Radio, Tokai Radio, FM Aichi, ZIP-FM, Radio NEO, September 10, 2017)[55]
  • Tokai On Air Natsu no tokubetsu jugyō (TBS Radio, September 2, 2018)[56]
  • Tokai On Air Radio [ja] (Tokai Radio, October 4, 2018 – present)[57]

Tours

  • Headlining
    • Gachinko Kuji-Kuji Biki-Biki Tsua-Tsua Don-Don! Tour (2019 – 2020)[58][59]
  • Supporting
    • U-FES. Tour 2017 (2017)[21][60]
    • U-FES. Tour 2018 (2018)[61]
    • U-FES. Tour 2019 (2019)[62]

References

  1. ^ a b "About Tokai On Air". YouTube.
  2. ^ a b "About Tokai On Air Hikaeshitsu". YouTube.
  3. ^ "Top 100 YouTubers Channels in Japan - Socialblade YouTube Stats | YouTube Statistics". Social Blade. Retrieved 2021-05-11.
  4. ^ "Top 100 YouTubers Channels in Japan - Socialblade YouTube Stats | YouTube Statistics". Social Blade. Retrieved 2021-05-11.
  5. ^ a b 岡崎市観光協会. "東海オンエア". Okazaki City Tourism Association (in Japanese). Retrieved 2021-04-10.
  6. ^ "岡崎の魅力、全国に 東海オンエアと佐野勇斗さん「観光伝道師」任命：中日新聞Web". Chunichi Shimbun (in Japanese). Retrieved 2021-05-17.
  7. ^ "KNT×岡崎市、人気ユーチューバー「東海オンエア」聖地巡りプラン販売 専用ルーム宿泊プランも". Ryoko Shinbun (in Japanese). 2020-12-14. Retrieved 2021-05-17.
  8. ^ a b c d e "ワタナベマホト"擁護"で炎上・謝罪した東海オンエア・てつやが「天才と言われる理由」（飯田 一史） @gendai_biz". Gendai Business. 27 January 2021. Retrieved 2021-05-11.
  9. ^ a b "［チェックＨｕｌｕ］「東海オンエア～上京フェス２０２０～」 : Hulu : エンタメ・文化 : ニュース". Yomiuri Shimbun (in Japanese). 2021-01-12. Retrieved 2021-05-17.
  10. ^ "東海オンエア・てつや 初のエッセー本出版 元カノのレビューも掲載 – 東京スポーツ新聞社". Tokyo Sports (in Japanese). 19 December 2020. Retrieved 2021-05-17.
  11. ^ "6人組YouTuber・東海オンエア、トップクリエイターになった理由 ハードな企画の数々を振り返る". Real Sound (in Japanese). 13 June 2018. Retrieved 2021-04-10.
  12. ^ "東海オンエア・虫眼鏡が"ふんどし"の普及に一役 偶発的に発揮されるインフルエンサーとしての力". Real Sound (in Japanese). 6 February 2021. Retrieved 2021-04-10.
  13. ^ "東海オンエアの印象に残る十字架(罰ゲーム)をご紹介！ | LogTube｜国内最大級のyoutuber(ユーチューバー)ニュースメディア". LogTube (in Japanese). 2019-08-22. Retrieved 2021-04-10.
  14. ^ "東海オンエア 令和終了まで罰ゲーム⁉︎過酷すぎると話題に". Niconico News (in Japanese). Retrieved 2021-05-11.
  15. ^ "Z-sedai Hakusho (Z世代白書)". TikTok Ads (TikTok for Business). June 2020 – via TikTok.
  16. ^ "名古屋発！人気YouTuber「東海オンエア」オフ会イベントに協賛 YouTuber支援サービス「EUREKA」が出展". プレスリリース・ニュースリリース配信シェアNo.1｜PR TIMES. 13 November 2015. Retrieved 2021-04-10.
  17. ^ Creator Channel Vol.3. Japan: Komikku Shuppan. 2016. p. 16. ISBN 978-4774782218.
  18. ^ Star Creators!~YouTuberの本~ October 2016. Japan: ENTERBRAIN. 2016. p. 15. ISBN 978-4047263826.
  19. ^ "令和2年度も「東海オンエア」と「佐野勇斗」を岡崎観光伝道師に任命！ | 岡崎市ホームページ". www.city.okazaki.lg.jp (in Japanese). Retrieved 2021-04-10.
  20. ^ "YouTuberグループ「東海オンエア」がUUUMに加入 サプライズで発表". Livedoor News (in Japanese). Retrieved 2021-04-10.
  21. ^ a b "東海オンエア、恭一郎がUUUMに加入！U-FES.2017でサプライズ発表！". プレスリリース・ニュースリリース配信シェアNo.1｜PR TIMES. 20 November 2017. Retrieved 2021-05-18.
  22. ^ "人気YouTuberグループ「東海オンエア」がUUUMに加入 「U-FES.」で発表！". KAI-YOU (in Japanese). 18 November 2017. Retrieved 2021-05-18.
  23. ^ "UUUMクリエイター6組が 、コカ･コーラ社 のTEAM Coca-Colaアンバサダーに就任！ キャンペーン告知動画をHikakinTVで本日公開！ | UUUM(ウーム)". UUUM (in Japanese). Retrieved 2021-04-10.
  24. ^ a b "チーム コカ･コーラ東京2020公式サイト". team.cocacola.jp (in Japanese). Retrieved 2021-04-10.
  25. ^ "HIKAKIN＆はじめしゃちょーらYouTuberが"聖火ランナー"体験も…北島康介がダメ出し". ORICON NEWS. 10 June 2019. Retrieved 2021-05-18.
  26. ^ 食品産業新聞社 (15 June 2019). "日本コカ・コーラが東京2020オリンピック聖火ランナーを公募、綾瀬はるか・ヒカキン・堂安律らがイベント登場". Shokuhin Sangyō Shinbun (in Japanese). Retrieved 2021-05-18.
  27. ^ "2020年上半期に最も再生された動画やチャンネルは？「インフルエンサーパワーランキング by BitStar」". プレスリリース・ニュースリリース配信シェアNo.1｜PR TIMES. 31 July 2020. Retrieved 2021-05-18.
  28. ^ "2020年上半期に最も再生された動画やチャンネルは？ 「インフルエンサーパワーランキング by BitStar」 | 株式会社BitStar（ビットスター） ｜ 株式会社BitStar（ビットスター）". corp.bitstar.tokyo (in Japanese). Archived from the original on 2021-05-07. Retrieved 2021-04-10.
  29. ^ "2020年夏(7-9月)に最も再生された動画やチャンネルは？「インフルエンサーパワーランキング by BitStar」を発表！". プレスリリース・ニュースリリース配信シェアNo.1｜PR TIMES. 22 October 2020. Retrieved 2021-05-18.
  30. ^ "2020年夏(7-9月)に最も再生された動画やチャンネルは？「インフルエンサーパワーランキング by BitStar」を発表！". CNET Japan (in Japanese). Retrieved 2021-05-18.
  31. ^ "インフルエンサーパワーランキング2020年【夏】 | IPR REPORT". IPR REPORT (in Japanese). 2020-10-22. Retrieved 2021-05-18.
  32. ^ "「東海オンエア」が聖火リレーで五輪マークを表現 - 社会 : 日刊スポーツ". Nikkan Sports (in Japanese). Retrieved 2021-05-11.
  33. ^ "トヨタ社長も聖火ランナーに フィギュア宇野選手は辞退：朝日新聞デジタル". Asahi Shimbun (in Japanese). 24 March 2021. Retrieved 2021-05-11.
  34. ^ Japan Broadcasting Corporation. "東海オンエア | 聖火ランナー | 東京2020オリンピック聖火リレー | NHK". Sports NHK. Archived from the original on 2021-04-06. Retrieved 2021-05-11.
  35. ^ a b (2016). Star Creators!~YouTuberの本~ October 2016. ENTERBRAIN. p. 9. ISBN 978-4047263826.
  36. ^ a b (2016). Star Creators!~YouTuberの本~ October 2016. ENTERBRAIN. p. 8. ISBN 978-4047263826.
  37. ^ (2015) Star Creators!~YouTuberの本4~. ENTERBRAIN. p. 88. ISBN 978-4047308909.
  38. ^ (2015) Star Creators!~YouTuberの本4~. ENTERBRAIN. p. 91. ISBN 978-4047308909.
  39. ^ "ユーチューバー・あやなん、子育てに奮闘し夫・しばゆうと倦怠期であることを明かす「おれに冷たくて悲しい」". Ameba News [アメーバニュース] (in Japanese). Retrieved 2021-04-10.
  40. ^ INC, SANKEI DIGITAL. "「牛丼食べる男性動画見て、恋愛感情」 ストーカー容疑で２８歳女逮捕". SANKEI WEST (in Japanese). Archived from the original on 2021-05-07. Retrieved 2021-04-10.
  41. ^ "人気ユーチューバーの男性宅に押しかけた疑い 女を逮捕 | NHKニュース". NHK News. 2017-12-26. Archived from the original on 2017-12-26. Retrieved 2017-12-27.
  42. ^ "場外戦も勃発！ ワタナベマホト擁護で「東海オンエア」メンバーが大炎上 – 東京スポーツ新聞社". Tokyo Sports (in Japanese). 23 January 2021. Retrieved 2021-05-17.
  43. ^ "東海オンエアてつや&峯岸みなみ、結婚を発表「より一層仕事に対して精進して参ります」【双方コメント全文】". ORICON NEWS (in Japanese). Retrieved 2022-08-16.
  44. ^ a b "東海オンエア"チーム目立ちたがり"によるユニット・リサイタルズ、デビュー曲の配信を開始！". Real Sound (in Japanese). 22 November 2019. Retrieved 2021-05-15.
  45. ^ "東海オンエアのリーダー・てつや、配信シングル「Coming Out of THE WORLD.」をリリース". Real Sound (in Japanese). 20 July 2018. Retrieved 2021-05-15.
  46. ^ Inc, Natasha. "東海オンエアの目立ちたがり屋3人組・リサイタルズ、新曲「Dejavina」発表（動画あり）". Ongaku Natalie (in Japanese). Retrieved 2021-05-15. {{cite web}}: |last= has generic name (help)
  47. ^ "「ダウンタウンDX」に出演「東海オンエア」は2年半で"テレビ慣れ"した？". Asagei Plus (in Japanese). Retrieved 2021-05-15.
  48. ^ "youTuber沼まとめ - NHK 沼にハマってきいてみた". NHK (Japan Broadcasting Corporation). Retrieved 2021-05-15.
  49. ^ "ダウンタウンDX★東海オンエアの1日に密着&ピアニスト清塚信也スゴ技". NTV. Retrieved 2020-03-12.[permanent dead link]
  50. ^ 日本テレビ放送網株式会社. "地元の仲間たちと活躍する動画クリエイター 東海オンエアと釣りよかでしょう。が登場！". Nippon TV (in Japanese). Retrieved 2021-05-15.
  51. ^ 日本テレビ放送網株式会社. "東海オンエア～上京フェス2020～". Nippon TV (in Japanese). Retrieved 2021-05-15.
  52. ^ "人生のゲーム実況！東海再オンエア". Chukyo TV. Retrieved 2021-05-15.
  53. ^ mixi. "【モンスト】2018.01.18 【追記：1/29】1/27（土）21:00～「AbemaTV」で特別番組『モンスト1000万個オーブ山分け！』放送決定！土田withヒカキン軍団 VS ダチョウ倶楽部が三番勝負！勝利チームを予想しよう！｜モンスターストライク(モンスト)公式サイト". Monster Strike Official Website (in Japanese). Retrieved 2021-05-15.
  54. ^ "東海オンエア出演ドラマ 株式会社グレーゾーン・エージェンシーを無料配信! | LogTube｜国内最大級のyoutuber(ユーチューバー)ニュースメディア". LogTube (in Japanese). 2020-03-25. Retrieved 2021-05-15.
  55. ^ "在名民放ラジオ5局共同企画-Yume Tube～あなたの夢をラジオがつなぐ～". FMA. Retrieved 2021-05-15.
  56. ^ "【タイムフリー＆ラジオクラウド公開中】超人気YouTuberと中学生がおくるSPプログラム「東海オンエア夏の特別授業」（9月2日（日）20時OA）". TBS Radio. Retrieved 2021-05-15.
  57. ^ "東海オンエアラジオ". Tokai Radio (in Japanese). Retrieved 2021-05-15.
  58. ^ H.I.S. Co., Ltd. "ガチンコくじくじ ビキビキ ツアツア ドンドン！ツアー in 宮城 ホテルコラボツアー". H.I.S. Retrieved 2021-05-18.
  59. ^ "東海オンエア【ドンビキツアー】第二弾は島根県で開催！会場・日程・チケット情報をご紹介!ライブ配信も | LogTube｜国内最大級のyoutuber(ユーチューバー)ニュースメディア". LogTube (in Japanese). 2019-12-19. Retrieved 2021-05-18.
  60. ^ "人気YouTuber（ほぼ）全員集合フェスをレポート…まるでスマブラでした！". KAI-YOU (in Japanese). 21 November 2017. Retrieved 2021-05-18.
  61. ^ Inc, Natasha. "東海オンエア・としみつソロデビュー！ミニアルバム「THE BEST」発売（動画あり）". Ongaku Natalie (in Japanese). Retrieved 2021-05-18. {{cite web}}: |last= has generic name (help)
  62. ^ "「HIKAKIN＆SEIKIN」「Fischer's」など大人気動画クリエイター多数出演！「U-FES. TOUR 2019 Music 東京」を＜uP!!!ライブパス＞で生配信実施決定！". プレスリリース・ニュースリリース配信シェアNo.1｜PR TIMES. August 2019. Retrieved 2021-05-18.