V. La Rosa and Sons Macaroni Company

American pasta manufacturer

V. La Rosa and Sons Macaroni Company

Industry	Food Manufacturing
Founded	1914; 110 years ago (1914)
Founder	Vincenzo La Rosa
Headquarters	Warminster, Pennsylvania , United States
Products	Pasta

V. La Rosa and Sons Macaroni Company was founded in 1914 by Vincenzo La Rosa, a Sicilian immigrant.^[1]^[2] The company eventually became one of the largest regional brands in the United States producing over 40 varieties of pasta.

History

Starting in the United States as a butcher, Vincenzo noticed an increased demand for macaroni during World War I, so he started making it in the back of his shop in the Williamsburg neighborhood of Brooklyn, New York. The company opened a pasta factory at 473 Kent Avenue in Brooklyn using an extruder made by I. DeFrancisci & Son, now called DEMACO. As the company grew, additional plants were added at 40 Jacksonville Road, Warminster, Pennsylvania, and 90 Wauregan Road, Danielson, Connecticut.

Vincenzo La Rosa was considered an innovator in the development of the packaged foods industry in the United States as he was an early pioneer in food packaging and distribution. Prior to V. La Rosa, pasta was distributed in bulk throughout the neighborhoods of New York. V. La Rosa introduced packaged pasta into these markets.

American Italian Pasta Company eventually acquired the La Rosa brand.

Tharinger Macaroni Company

In 1959, La Rosa purchased Tharinger Macaroni Company, makers of White Pearl brand, and acquired their factory at 3372 North Holton Street, Milwaukee, Wisconsin. Tharinger started about 1916. The White Pearl brand was trademarked in the US in 1924 by Tharinger, but was started about 1869.

Tharinger was the successor to Lorenz Bros Macaroni Company, the original makers of White Pearl brand.

Notes

^ Natham, Joan. La Rosa International Pasta Cookbook (New York: Dorison House Publishers, Inc., 1977), p. 5.
^ Guilds' committee for Federal Writers' Publications, Inc. The Italians of New York (1938), p. 183.

External links

Wikimedia Commons has media related to V. La Rosa and Sons Macaroni Company.

Pasta

List of pasta
List of pasta dishes

Types

Long pastas	Bigoli Bucatini Busiate Capellini Fettuccine Fileja Lasagnette Lasagnotte Linguettine Linguine Mafaldine Pappardelle Pici Spaghetti Stringozzi Stroncatura Tagliatelle Taglierini Trenette Tripoline Troccoli Vermicelli
Short pastas	Calamarata Campanelle Casarecce Cascatelli Cavatappi Cavatelli Cencioni Conchiglie Corzetti Farfalle Fiori Foglie d'ulivo Fusi Garganelli Gemelli Gnocchi Lanterne Lorighittas Macaroni Malloreddus Orecchiette Paccheri Passatelli Penne Pillus Pizzoccheri Radiatori Rigatoni Rotelle Sagnarelli Scialatelli Sedani Su Filindeu Testaroli Tortiglioni Trofie Ziti
Pastina	Acini di pepe Alphabet pasta Anelli Ditalini Fregula Orzo Stelline
Stuffed pastas	Agnolini Agnolotti Pavese Piedmontese Cappelletti Casoncelli Casunziei Cjarsons Culurgiones Fagottini Mezzelune Ravioli Sacchettoni Sorrentinos Tortellini Tortelli Tortelloni
Other or variable	Cannelloni Fusilli Lasagna Occhi di lupo Strozzapreti Vincisgrassi

Cooking

Producers

Italian	Agnesi Bertagni Barilla Buitoni De Cecco La Molisana Poiatti Rana Rigo Voiello
American	National Pasta Association A. Zerega's Sons, Inc. C.F. Mueller Company New World Pasta American Italian Pasta Company V. La Rosa and Sons Macaroni Company