WESC

Swedish clothing brand

WeSC (short for "We are the Superlative Conspiracy") is a Swedish clothing brand that is primarily influenced by skateboarding and snowboarding. The company's head office is in Stockholm and employs between 51 and 200 staff members.^[1] The company's CEO is Joseph Janus.^[2]

History

Founded in 1999,^[1] the brand first garnered attention by sponsoring Swedish underground artists, musicians and skateboarders, and did not engage in any other marketing.^{[citation needed]} Swedish hip hop acts Looptroop and Timbuktu were among the first to be sponsored by WESC, contributing to the development of an alternative image that turned out to be very popular with young Swedish consumers who were critical of mainstream companies.^{[citation needed]}

Retail outlets

In 2009, WeSC signed an exclusive retail deal with Oved Apparel Corp for the latter to oversee all WeSC stores in the United States, with the exception of the New York City and Los Angeles locations.^[3] The company opened a concept store in Singapore in early 2012.^[4]

We Activists

As of July 2014, WESC maintains a group of sponsored individuals, skateboarders and musicians who are called "We Activists" by the company.

People

Adalbert
Stretch Armstrong
Axwell
Ingemar Backman
Mark Baines
Tim Derrek
Ray Barbee
Bloody Beetroots
Sean Black
JTech145
Mitchy Bwoy
Chords
Diskjokke
Mika Edin
Love Eneroth
Benny Fairfax
FrenchFred
Foyone
Amy Gunther
Andrew Hardingham
Mercedes Helnwein
Rory Herrmann
DEON
Fredrik Johansson
Kaskade
Tuukka Korhonen
Jörgen Kruth
Lady Tigra
Jason Lee
Ed Leigh
Nicole Le Moine
Lil Buck
Lisa Loud
Tony Manfre
Rae Martini
Spoek Mathambo^[5]
Darrell Mathes
Kim Matulova
Sarah Meurle
Oscar Meza
Russ Milligan
Carlo Mondavi
Jukki Oksanen
Pase Rock
Chris Pastras
Mikael Persbrandt
Clint Peterson
Petter
Vanessa Prager
Giovanni Reda
Tom Remillard^[6]
Beth Riesgraf
Mathias Ringström
Chad Robertson
Arto Saari^[7]
Ricky Sandström
Frankie Shin
Signe Siemson
Sleepy
Danijel Stankovic
Stash
Peter Stormare
Pär Strömberg
Marcel Struwer
SuperBlast
Timbuktu
Wieger van Wageningen
Dely Bosch
Maxim Habanec
Jake Welch
Jonas Wiehager
Cooper Wilt
YONE
Shelly Zander

Groups

Other

Superlative Conspiracy Magazine

WeActivists are defined by the company as "someone that is extremely good at what they do, world famous or totally unknown. A Weactivist is someone that has a streetwise mentality, blazing his, or her own path, with a humble persona. Essentially, they are an informal ambassador flying the flag of the Superlative Conspiracy in a variety of subcultures, such as skate, music, film and art. They are always a friend and never chosen at random."^[1]

References

^ ^a ^b ^c "WeSC". WeSC at LinkedIn. LinkedIn. 2013. Retrieved 27 April 2013.
^ WeSC Americas CEO Joseph Janus On Building Street Wear Culture In North America
^ Kim McLaughlin (31 May 2012). "WeSC Surges After U.S. Oved License Deal: Stockholm Mover". Bloomberg. Bloomberg L.P. Retrieved 27 April 2013.
^ Calvin Timo (12 May 2012). "WeSC Concept Store makes its debut in Singapore @ myVillage". CalvinTimo.com. Calvin Timothy Leong. Retrieved 27 April 2013.
^ "70 WeActivists". WeSC. WeSC. 2013. Retrieved 27 April 2013.
^ Templeton Elliot (17 July 2014). "WeSC Welcomes Tom Remillard". The Skateboard Mag. Strictly Skateboarding. Retrieved 23 July 2014.
^ Brian Blakely (26 April 2013). "WESC WELCOMES ARTO SAARI". Skateboarder Magazine. Grind Media LLC. Archived from the original on 28 April 2013. Retrieved 26 April 2013.