WLAW-FM
Radio station in Whitehall, Michigan
- Whitehall, Michigan
- Cumulus Media
- (Radio License Holding CBC, LLC)
Sister stations
First air date
Former call signs
WEFG-FM (1992-2010)
WWSN (2010-2019)
WLAW (2019-2021)
Licensing authority
Public license information
- Public file
- LMS
WLAW-FM (97.5 MHz, "97.5 Nash Icon") is a radio station broadcasting a country music format. Licensed to Whitehall, Michigan, the station serves the Muskegon, Michigan market. The station's programming was derived from Cumulus Media Networks' Hits & Favorites format until Westwood One took over. It is heard as far as Grand Rapids, Michigan, east of US-131, and it experiences interference from WJIM-FM from Lansing. It is now affiliated with Westwood One's country program. Also heard on W256DM-FM 99.1 in Muskegon.
History
The station began broadcasting in 1991 as WPBK-FM with a satellite-fed country format from Unistar Radio Networks, and became WEFG-FM ("Frog") soon afterward. In 1995, WEFG-FM's format changed to a 1970s-based classic hits format (as Eagle 97.5) satellite-fed from Westwood One. In 1999, Westwood One discontinued its 1970s hits format in favor of Rhythmic Oldies (tagged as "Groovin' Oldies"), and WEFG-FM continued with this format until switching back to country (as "Kickin' Country") in 2002 and then to sports in 2005.
On December 14, 2010, just four days after it was announced that Clear Channel/Muskegon would replace WSHZ's Adult Contemporary format with WMUS and its Country format, WEFG-FM dropped its Sports format as "The Champ" to pick up WSHZ's former one as "Sunny FM" WWSN. This marked the second time since 1996 that another station had used the "Sunny" moniker other than WSNX, whose call letters once matched that handle. Sister station WVIB was known as Sunny FM for a time until 2004.[2]
On April 1, 2019, the WWSN call sign and its "Sunny" adult contemporary format moved to 92.5 FM Newaygo, swapping frequencies with country-formatted WLAW, which moved to 97.5 FM Whitehall.[3] On August 24, 2021, the station changed its call sign to WLAW-FM.
Previous logo
References
- ^ "Facility Technical Data for WLAW-FM". Licensing and Management System. Federal Communications Commission.
- ^ "It's Always 'Sunny' In Muskegon" from All Access (December 14, 2010)
- ^ WLAW & WWSN Trade Places Radioinsight - March 29, 2019
External links
- Official website
- Michiguide.com - WEFG-FM History
- WLAW in the FCC FM station database
- WLAW in Nielsen Audio's FM station database
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- 850
- 1090
- 1370
- 1490
| LPFM | |
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| Translators |
- WKBZ (1520 AM)
- WSHN (1550 AM)
- WMHG (1600 AM)
- Radio stations in West Michigan
- Battle Creek
- Benton Harbor-St. Joseph
- Grand Rapids
- Kalamazoo
- Muskegon
- Other nearby regions
- Chicago
- Ludington-Manistee
- Milwaukee-Racine
- North Central Michigan
- See also
- List of radio stations in Michigan
43°23′02″N 86°19′30″W / 43.384°N 86.325°W / 43.384; -86.325
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