WOWE

Broadcast areaFlint, Saginaw, Bay City, MichiganFrequency98.9 MHzBranding98.9 The BeatProgrammingFormatUrban contemporaryAffiliationsPremiere NetworksOwnershipOwnerPraestantia BroadcastingOperatorEdwards Media LLCHistoryJuly 1, 1990With Opportunity We EmpowerTechnical informationFacility ID53297ClassAERP3,000 wattsHAAT100 metersLinksWebcastListen LiveWebsitethebeat989.com

WOWE (98.9 FM), branded as "98.9 The Beat" is a radio station licensed to Vassar, Michigan. The station features an urban contemporary format targeting the Flint and Saginaw markets. Its studios are in downtown Flint^[1] and its transmitter is in Millington, Michigan.

History

WOWE began as a mostly satellite-fed station, airing the syndicated urban-adult "Touch" format from ABC Radio Networks. In 1999, with the growing popularity of the Rhythmic Oldies format nationwide, WOWE switched to Westwood One's "Groovin' Oldies" format. WOWE stayed with the Rhythmic Oldies format for a time after the "Groovin' Oldies" format was discontinued, but has since evolved back to Urban AC.

On May 17, 2021, WOWE flipped to hip hop, branded as "98.9 The Beat".^[2]

Sources

• Michiguide.com - WOWE History

External links

• WOWE in the FCC FM station database
• WOWE in Nielsen Audio's FM station database

43°17′56″N 83°30′32″W / 43.299°N 83.509°W / 43.299; -83.509