WVBX
Radio station in Spotsylvania, Virginia
38°8′30″N 77°41′34″W / 38.14167°N 77.69278°W / 38.14167; -77.69278WVBX (99.3 FM "Live 99.3") is a commercial radio station licensed to Spotsylvania, Virginia and serving the Metro Fredericksburg area. WVBX is owned and operated by Alpha Media LLC, through licensee Alpha Media Licensee LLC.[2] It airs a contemporary hit radio format.[3]
History
The station first launched on January 26, 1988, with the call sign WYND-FM.[4] It aired a smooth jazz/new age music format and was owned by Richard J. Hayes and Associates. On April 10, 1989, WYND-FM changed to WPLC, simulcasting the Urban Contemporary format of then-WPLZ in Petersburg, also on 99.3. It became WYSK on September 30, 1994.
In 1994, the station was purchased by The Free Lance–Star, a daily newspaper in Fredericksburg. On July 16, 1996, WYSK modified its call letters to WYSK-FM, switching to an Adult Contemporary format. On March 4, 2002, WYSK-FM flipped to Alternative Rock, branded as "99.3 WYSK – The Rock Alternative."
At noon on January 7, 2008, WYSK-FM dropped its Alternative format and switched to Rhythmic Contemporary Hit Radio with the station's first song being Justin Timberlake's "SexyBack". The call letters were changed from WYSK to WWVB-FM on January 11, 2008 to go along with the new moniker "The Vibe."
On August 13, 2009, the call sign was changed from WWVB-FM to WVBX.[5]
On January 23, 2015, Alpha Media "entered into a definitive agreement" to purchase WVBX and sister stations WFLS-FM, WNTX, and WWUZ from Free Lance-Star License, LLC.[6] The purchase was consummated on May 1, 2015, at a price of $8.1 million.
On June 1, 2018, WVBX rebranded as "Live 99.3."[7] The station is now airing a more traditional contemporary hit radio playlist, moving away from the rhythmic format.[8]
References
- ^ "Call Sign History". FCC Media Bureau CDBS Public Access Database.
- ^ "WVBX Facility Record". Federal Communications Commission, audio division.
- ^ Inside Radio "Format Flips" June 12, 2018
- ^ Broadcasting Yearbook 1989 page B-314
- ^ "WVBX 99.3 257A". VARTV.com. June 5, 2010.
- ^ "Alpha Media To Purchase Free Lance-Star Radio Stations". All Access Music Group. January 23, 2015. Retrieved January 23, 2015.
- ^ WVBX Relaunches as Live 99.3 Radioinsight - June 1, 2018
- ^ "Alpha Media, Fredericksburg Launches LIVE 99.3". Retrieved 2023-09-11.
External links
- Live 99.3 Online
- WVBX in the FCC FM station database
- WVBX in Nielsen Audio's FM station database
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Radio stations in the Fredericksburg, Virginia area
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- Radio stations in the Washington metropolitan area
- Washington, D.C.
- Frederick, Maryland
- Fredericksburg, Virginia
- Other nearby regions
- Baltimore
- Charlottesville
- Martinsburg
- Northern Neck
- Richmond
- Winchester
- See also
- List of radio stations in Virginia
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