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WXRR

WXRR
Broadcast areaHattiesburg-Laurel, Mississippi
Frequency104.5 MHz (HD Radio)
BrandingRock 104
Programming
FormatClassic rock
Ownership
OwnerBlakeney Communications, Inc.
WBBL, WBBN, WKZW
History
First air date
July 1, 1967 (as WHSY-FM)[1]
Former call signs
WHSY-FM (1967–1995)[2]
Call sign meaning
WX)XX R)ock and R)oll, (WXXX was area rock station in 60's and 70's)[3]
Technical information
Facility ID29549
ClassC1
ERP100,000 watts
HAAT299 meters (981 feet)
Transmitter coordinates
31°25′52.60″N 89°08′51.20″W / 31.4312778°N 89.1475556°W / 31.4312778; -89.1475556
Links
WebcastListen Live
Websiterock104fm.com

WXRR (104.5 FM, "Rock 104") is a radio station broadcasting a classic rock format. Licensed to Hattiesburg, Mississippi, United States, the station serves the Hattiesburg-Laurel area. WXRR is a maximized Class C1 station and is currently owned by Blakeney Communications, Inc.[4][5]

The station's previous call letters were WHSY-FM as "Y104" with a rock format when it was owned by Charlie Holt. The station was purchased in 1994 by Blakeney Communications. In its present form, the station signed on for the first time April 1, 1995.

Programming

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The Morning Crew on Rock 104 is the most listened-to local morning radio show in the Laurel-Hattiesburg market, and is currently the longest-running locally produced morning radio program in the market, having been on the air since 2002. [citation needed] Composed of Tom Colt, Flyin' Bryan Hicks, Jon Lamar and previously Andy Webb and Tanner Watson. "The Morning Crew" can be heard live each weekday morning from 6:00 AM to 10:00 AM, with a "Best Of" pre-show hour weekdays at 5:00 AM. The Morning Crew on Rock 104 were awarded the "Mississippi Association of Broadcasters' Radio Personalities of the Year" title in 2006, 2008, 2009, and 2010 (2010 being the last year the MAB gave out the award). The show's signature features include "News Not Making the News", the "Stupid Question of the Day", and Andy's acerbically funny truck-driving uncle, "Ray Wallbanger". Each day's show also allows "The Morning Crew" to offer their take on (and often irreverently skewer) the day's local and national news headlines.

The Morning Crew on ROCK104

WXRR is currently in a multi-year contract as the flagship station for The University of Southern Mississippi football and men's basketball. In addition to carrying live coverage of the football and basketball teams' games, WXRR also airs talk shows with the head coaches of the teams.

Birthplace of rock and roll

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The station often identifies itself as "broadcasting from the birthplace of rock & roll." Hattiesburg was home to The Graves Brothers, Blind Roosevelt Graves and Uaroy Graves, who, along with piano player Cooney Vaughn, recorded two songs in 1936 that featured "fully formed rock & roll guitar riffs and a stomping rock & roll beat."[6]

References

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  1. ^ "WHSY-FM" (PDF). Broadcasting Yearbook. 1973. p. B-111. Retrieved August 6, 2025.
  2. ^ "Call Sign History". Licensing and Management System. United States Federal Communications Commission, audio division. Retrieved August 14, 2025.
  3. ^ "Call Letter Origins". Radio History on the Web.
  4. ^ "WXRR Facility Record". United States Federal Communications Commission, audio division.
  5. ^ "WXRR Station Information Profile". Arbitron.
  6. ^ Rolling Stone Magazine (November 10, 1992). Illustrated History of Rock and Roll. Random House. ISBN 978-0-679-73728-5.
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