Yle Radio Suomi : Wikipedia, the free encyclopedia

Yle Radio Suomi

Finnish radio station

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Yle Radio Suomi
Programming

Broadcast area	Finland
Frequency	FM 93.1–100.3
Language(s)	Finnish
Format	Music and sport
Ownership
Owner	Yleisradio
History
First air date	1 June 1990 (1990-06-01)
Links
Website	areena.yle.fi/podcastit/ohjelmat/yle-radio-suomi

Yle Radio Suomi is a radio channel owned and operated by Finland's national public service broadcaster Yleisradio (Yle). The station's main focus is on music and sport, but it carries a variety of other programmes, including news and phone-ins, as well as up to eight hours a day of regional programming on weekdays (six hours on Saturdays). The channel is also noted for its live coverage of music festivals.

Yle Radio Suomi was established in June 1990 – as part of Yle's restructuring of its radio channels – to be a national network bringing together the country's 20 regional stations. In 2003, the channel's music policy was shifted with the aim of attracting a younger audience.^[1] Yle Radio Suomi has consistently been Finland's most listened-to radio station, with a 44% overall audience share in 1999^[2] and a 33% overall share (higher among older listeners) in 2013–2014.^[3]

References

^ Ala-Fossi, Marko (September 2009). "Finnish Radio in a Nutshell". University of Tampere. Archived from the original on 1 October 2011.
^ Ingomar Kloss, M. Abe, eds., Advertising Worldwide: Advertising Conditions in Selected Countries (Springer-Verlag, 2001), ISBN 978-3540677130, pp. 72-73.Excerpts available at Google Books.
^ "Kansallisen radiotutkimuksen tuloksia" ("National radio survey results"), Finnpanel (accessed 2014-03-24) (in Finnish).