Teodor Levit

Teodor Levit (engl. Theodore Levitt; Vollmerz, 1. mart 1925 — Belmont, 28. septembar 2006), bio je američki ekonomista i profesor na Harvardu (Harvard Business School).^[1][2]

Autor je mnogih članaka, te dobro prodavane knjige The Marketing Imagination, prevedene na jedanaest jezika. Najpoznatiji je po populariziranju termina globalizacija kojeg prvi put spominje u svom članku Globalizacija tržišta 1983. Sam izraz je korišćen i nekoliko decenija pre, no Levitovom upotrebom biva uvrstan u standardnu terminologiju i prihvaćen među mainstream poslovnim krugovima.

Za života je dobio mnoge prestižne nagrade i priznanja za inovacije i doprinose u marketingu, a stekao je i titulu profesora emeritus-a.

• Marketing for business growth, 1974, New York Ed. McGraw-Hill
• The marketing imagination, 1983, New York Ed. Free Press
• The marketing imagination, 1986, New York Ed. Free Press (Prošireno izdanje)
• Thinking about management, 1991, New York Ed. Free Press

• The Dangers of Social Responsibility, Harvard Business Review, 1958
• Marketing Myopia, Harvard Business Review, 1960.
• Creativity Is Not Enough, Harvard Business Review, 1963.
• Marketing Intangible Products and Product Intangibles, Harvard Business Review, 1981.
• The Globalization of Markets, Harvard Business Review, 1983.
• Levitt on marketing, 1991,Boston, Mass. : Harvard Business School Press.
• After The Sale Is Over, Harvard Business Review, 1983, Pág. 87-93.

• Theodore Levitt Dead at 81 JUNE 29, 2006 Businessweek online
• Theodore Levitt, 81, Who Coined the Term 'Globalization', Is Dead New York Times July 6, 2006
• 'Globalisation' inventor dies at 81, Friday 7 July 2006, NDTV.com