KOXR

Radio station in Oxnard, California
  • Oxnard, California
Broadcast areaVentura CountyFrequency910 kHzBrandingLa Mexicana 102.1 y 910 AMProgrammingFormatRanchera/mariachiOwnershipOwnerRadio LazerHistory
First air date
June 11, 1955
Call sign meaning
K OXnaRdTechnical informationFacility ID866ClassBPower5,000 watts day
1,000 watts nightTranslator(s)102.1 K271CY (Oxnard)LinksWebcastListen LiveWebsiteKOXR Online

KOXR (910 AM) is a commercial radio station licensed to Oxnard, California. It broadcasts a traditional ranchera music format featuring mariachi groups from Mexico. It is owned by Radio Lazer and calls itself "La Mexicana 102.1 y 910 AM."

By day, KOXR broadcasts at 5,000 watts. But to avoid interference to other stations on 910 AM, it reduces power at night to 1,000 watts. It uses a directional antenna at all times. The transmitter is off Southern Pacific Milling Road in Santa Paula, near the Santa Clara River.[1] KOXR is also heard on 250 watt FM translator K271CY at 102.1 MHz in Oxnard.[2]

History

On June 11, 1955, the station first signed on. It was owned by the Oxnard Broadcasting Corporation.[3] For several decades the station aired a variety format, which always included at least a few hours of Spanish-language programming each week. By 1964, 90 hours of the weekly schedule was in Spanish (approximately 70% of the then-standard 18-hour broadcast day).[4]

Logo for KOXR prior to the sign-on of the 102.1 FM simulcast.

By the fall of 1966, KOXR's entire 18-hour broadcast day was in Spanish.[5]

In 1970, Oxnard Broadcasting sold KOXR to Howard A. Kalmenson for $598,000.[6] Kalmenson subsequently formed Lotus Communications with KOXR and co-owned KWKW in Pasadena, CA and KENO in Las Vegas, Nevada. Lotus kept the station until 1994, when they sold it to Albert and Jacquelyn Vera for $350,000.[7] Albert Vera had been a deejay at KSPA (now KUNX) in Santa Paula, California when it was a Spanish-language station in the 1960s.[8] He sold the station to Radio Lazer three years later.

References

  1. ^ Radio-Locator.com/KOXR
  2. ^ Radio-Locator.com/K271CY
  3. ^ "Directory of AM and FM Radio Stations in the U.S." (PDF). Broadcasting Yearbook 1959. Retrieved April 21, 2018.
  4. ^ "Radio and television stations with major Spanish programing" (PDF). Broadcasting, May 25, 1964. Retrieved August 5, 2021.
  5. ^ "KOXR trade ad" (PDF). Broadcasting, September 19, 1966. Retrieved August 5, 2021.
  6. ^ "Approved" (PDF). Broadcasting, November 9, 1970. Retrieved August 5, 2021.
  7. ^ "Business" (PDF). Broadcasting, August 8, 1994. Retrieved August 5, 2021.
  8. ^ "Howling Success: Oxnard's Spanish-Language Radio Lobo Gains Popularity With Outlandish Antics". Los Angeles Times, April 24, 1995. Retrieved August 5, 2021.

External links

  • FCC History Cards for KOXR
  • KOXR website
  • Official Facebook page
  • KOXR in the FCC AM station database
  • KOXR in Nielsen Audio's AM station database
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Spanish-language radio stations in the state of California
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Lazer Broadcasting
Radio Lazer
La Mejor
La Mexicana
  • KCAL, 1410 AM
  • KMLY, 95.1 FM
  • KOXR, 910 AM
  • KSBQ, 1480 AM
La Maquina Musical
Other Properties
  • KLMG, 97.9 FM (Latino)
  • KWNZ, 106.3 FM (Latino)
  • KSTV-LD (32.1 LATV, 32.2 JTV)
  • Siglo 21

34°16′58″N 119°07′36″W / 34.28278°N 119.12667°W / 34.28278; -119.12667


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