WITL-FM

Broadcast areaLansing, MichiganFrequency100.7 MHz (HD Radio) ^[1]Branding100.7 WITLProgrammingFormatCountrySubchannelsHD2: WONU simulcast
HD3: Air1AffiliationsCompass Media Networks
Westwood OneOwnershipOwnerWFMK, WJIM, WJIM-FM, WMMQ, WVFNHistory1961 (as WMRT-FM)WYFE (1964-1966)
WMRT (1961-1964)WhITtLeTechnical informationFacility ID46706ClassBERP26,500 wattsHAAT196 meters (643 ft)42°40′33″N 84°30′0″W / 42.67583°N 84.50000°W / 42.67583; -84.50000Translator(s)HD2: See WONU § Translators
HD3: 95.9 W240CG (Webberville)LinksWebcastListen LiveWebsitewitl.com

WITL-FM (100.7 MHz) is a radio station broadcasting a country music format. Licensed to Lansing, Michigan, and serving Ingham, Eaton and Clinton Counties in Michigan. It first began broadcasting in 1961 (as WMRT-FM) alongside daytime only station WMRT(AM).^[2] The stations were purchased by Mid-West Family for $187,000 in 1964 and took the WITL and WITL-FM call sign in 1966, and adopted a full-time country music format in 1967. Originally, WITL-FM was simulcast with (now defunct) WITL (AM) at 1010 kHz. The AM station went silent in 1997.^[3] It is currently owned and operated by Townsquare Media. Notable station alumni include author and former ABC News correspondent Tim O'Brien and progressive talk show host Thom Hartmann.

On August 30, 2013, a deal was announced in which Townsquare would acquire 53 Cumulus Media stations, including WITL-FM, for $238 million. The deal was part of Cumulus' acquisition of Dial Global; Townsquare and Dial Global were both controlled by Oaktree Capital Management.^[4][5] The transaction was consummated effective November 14, 2013.

After moving to new studios and offices shared with co-owned stations,^[6] the original 'white house' studios and offices were torn down in 2017.^[7]

WITL-FM is licensed for HD Radio operations. Its HD2 feed features the Olivet Nazarene University-owned "Shine.FM" Contemporary Christian music format originating at WONU in Kankakee, Illinois with local imaging, feeding ONU-owned analog translator W237BY 95.3 FM licensed to Mason with transmitter in downtown Lansing. Its HD3 signal airs Christian music from Air1.

References

• Michiguide.com - WITL-FM History

External links

• WITL in the FCC FM station database
• WITL in Nielsen Audio's FM station database